“We are thrilled to be debuting Spice of Life and to begin hosting guests in this spectacular residence,” says James Wyndham, MD of Sugar Beach, as well as VP of brand experience and loyalty for Viceroy Hotels and Resorts. “[It] sets an entirely new standard of luxury.” Of course, it’s no surprise that extravagant villas now constitute an arms race for famed hotels looking to bag big spenders. The trend has been squarely rising for the past decade, gathering pace in the pandemic, to become a defining way to travel for wealthy privacy-hunters and families looking for a hyper-luxe set-up to fly and flop across the generations.
So it is that Sugar Beach, the Saint Lucian resort famed for its white slatted cottages and chicly loyal client base, has entered the fray. The hotel was once owned by Colin Tennant (he of Mustique buying fame, who tempted Princess Margaret with a bolt hole there before decamping to Saint Lucia in his later years with an elephant called Bupa). More recently, and a touch less eccentrically, the property is owned in partnership with Viceroy by brothers Andrew and Alexander Green (other hospitality interests include their also-famous Hamilton Princess in Bermuda). The Greens’ stamp is all over Spice of Life, starting with its name, which it shares with the title of their maternal grandfather’s autobiography (the late politician and industrialist Sir Harold Mitchell). And it is the brothers’ love of art—their late mother Mary-Jean was once immortalised by Warhol, and the family remains avid collectors of contemporary pieces—which brings a sense of singularity to proceedings.
It is a surreal treat indeed to have a museum-worthy collection to pad past damp-footed from the beach. Hirst, Arsham, Koons, Kaws, Banksy, Opie, Sachs, and Dali are among more than 100 works housed at the villa. Then there is the property itself. Acres of calming white walls and pale woods refract and soothe the intensity of the Caribbean sun; the scale, courtesy of architects Botelho Wood, achieves the serenity of a museum; the interior and bespoke furniture design a sense of supreme comfort. (Have you ever dissolved into a 50-foot couch? Recommended.)
Photo: Courtesy of Sugar Beach
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Publish date : 2025-02-14 22:00:00
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