WHAT PERCENTAGE OF INSTAGRAM USERS ARE FEMALE IN 2024? (DEMOGRAPHICS)
Last Updated: September 20, 2024
Marketing effectiveness is significantly influenced by demographics.
To effectively promote your business or brand, understanding your audience is essential.
It wouldn’t make sense to target the Gen-Z demographic if your product or service is more appealing to Baby Boomers.
Demographics encompass various factors like age, gender, location, and other characteristics that define a target audience.
Similarly, influencers rely on demographics to reach their audiences based on the products they endorse.
Since people have different desires and needs, recognizing your target audience is crucial.
For instance, if you’re advertising on Instagram, it’s important to understand the gender distribution among its users.
The following section presents Instagram-related data and statistics regarding audiences and demographics you should be aware of in crafting your marketing approach.
What Percentage of Instagram Users Are Female in 2024?
Recent demographic information reveals that 57% of Instagram users are female, with 43% identifying as male.
This indicates a significant disparity, particularly evident in the total figures.
When viewed in context, there are approximately 546 million female Instagram users compared to 528 million male users.
This raises the question, “What accounts for the higher number of women on the platform?”
Although the percentages of male and female Instagram users appear close, females still slightly outnumber males.
One theory suggests that mothers have historically taken most family photos.
Even though this role may now be more balanced between both parents and partners, it remains common for moms to capture most images of their children.
Female Instagram Users by Age
According to a Statista chart, the age and gender makeup of Instagram users is detailed as follows:
3.7% aged 13 to 17 – female
13.1% aged 18 to 24 – female
14.8% aged 25 to 34 – female
8.3% aged 35 to 44 – female
4.5% aged 45 to 54 – female
2.3% aged 55 to 64 – female
1.3% aged 65+ – female
Interestingly, male users outnumber female users among those aged 13 to 34 years.
However, among users aged 45 and older, female users surpass their male counterparts.
The most significant gender disparity occurs in the 18- to 24-year-old category, where males exceed females by 4.8%.
Overall, female users constitute the largest demographic group across all ages.
Why is the Percentage Skewed Towards Females?
While there are various theories regarding the prevalence of females on Instagram, a significant portion of this data has been sourced from studies and surveys.
Globally, 57% of Instagram users are women, whereas 43% are men; in the U.S., the ratio is slightly higher, with 58% of Instagrammers being female (2016).
We share
This fact is relevant as the following section will explore studies mainly from the United States, where American women engage with Instagram 55% more than their male counterparts.
One of the reasons suggested for women’s stronger inclination towards Instagram pertains to beauty standards and aesthetics.
According to researchers from Fordham University, these beauty elements are perceived as more traditional, which appears to resonate with American women.
Additionally, Instagram serves as a hub for design, fashion brands, and beauty.
Influencers frequently post videos showcasing the latest trends in makeup, Instagram filters, fashion styles, and other beauty-related content.
Case studies indicate that younger women, especially teenagers, are prominently active on this platform as well as other visual platforms.
They seem to enjoy the perfect and playful appearances that can be created using makeup and filters.
In general, women of all ages aspire to beauty.
Despite the inherent beauty that everyone possesses, there remains a conventional standard that many aim to reach, which can vary by age and culture.
Instagram is arguably the most diverse among the major social media platforms.
Another reason, as identified by data collected by Katrin Tildenberg from Tallinn University, is that a higher number of women may be utilizing Instagram due to their roles as mothers.
Traditionally, mothers have been the primary memory makers within families, especially in terms of photography.
Whether sharing proud moments through ‘brag book’ style pictures of their children or showcasing home activities (regardless of their visual appeal), mothers dominate the image-sharing landscape.
Research reported by Medium shows that women tend to use social media in greater measure than men.
To compare how Instagram stands against other social media platforms, here are the percentages of male and female users:
Facebook: 56% male, 44% female
Instagram: 57% female, 43% male
Twitter: 68% male, 32% female
LinkedIn: 51% male, 49% female
Pinterest: 78% female, 22% male
TikTok: 59% female, 41% male
Snapchat: 58% female, 40% male
YouTube: 72% of all male and female Internet users
It’s evident that, overall, women engage with social media more than men.
Conclusion
For influencers, brands, or businesses, the demographics of female users on Instagram provide valuable insight for informing your marketing and promotional tactics.
You also have comparable male demographics and insights about other social media platforms as compared to Instagram.
Further statistics regarding Instagram’s annual revenue by year can aid in planning and strategizing for your marketing approach.
2015: $0.5 billion
2016: $1.8 billion
2017: $4.1 billion
2018: $10.3 billion
2019: $17.7 billion
2020: $24 billion
Be sure to research and consider the figures for 2021 when available.
Having up-to-date information is crucial for developing your Instagram marketing strategy.
If you are a regular Instagram user not looking to strategize for business, you can still utilize the demographic insights about female users to better understand the ads and content that are presented to you.
Regardless, these statistics and facts about Instagram are intriguing to explore.
If you’re female, how do you engage with Instagram, and what products and services are targeted towards you?
Take a closer look at your feed and pay more attention to sponsored ads and content to determine if you’re part of an ideal audience for a brand or business.
Sources
Thank you for reading this article titled: WHAT PERCENTAGE OF INSTAGRAM USERS ARE FEMALE IN 2024? (DEMOGRAPHICS)
Data is from 2023 and 2024, with forecast data extending through 2025 and 2026. The projections are further extended to 2027 and 2028.
* This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Africa, Antarctica, Asia, Europe, North America, Australia (Oceania), Middle East, South America.
Post Title: WHAT PERCENTAGE OF INSTAGRAM USERS ARE FEMALE IN 2024? (DEMOGRAPHICS)
Last Updated: September 20, 2024
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Publish date : 2024-09-25 13:03:00
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