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TIKTOK DEMOGRAPHICS 2024: AGE & GENDER DISTRIBUTION
Last Updated: September 28, 2024
As TikTok continues to gain traction in 2024, the diversity within its user demographics is growing.
While the app primarily targets specific demographics, it hasn’t deterred a wide array of individuals from creating accounts.
It’s evident, however, that TikTok is popular among younger audiences, with approximately 5% of its global user base being women aged 18 to 24.
Numerous factors contribute to TikTok’s popularity, despite the controversies that have surrounded the app in recent years.
This article will provide you with an in-depth overview of the platform’s user demographics in 2024.
Key Takeaways
57% of users on the platform are female
Approximately 90% of adults in Saudia Arabia are TikTok users
Compared to TikTok, Instagram has a lower percentage of Gen Z users
The largest audience for TikTok is located in the United States
The average age of the top 10 TikTok creators is around 24
25% of TikTok users are aged under 20
2024 TikTok Demographics by the Numbers
The widespread popularity of TikTok is hardly contested, as it captures widespread attention.
Yet, the statistics regarding the platform’s demographics might catch you off guard, revealing the app’s true extent of popularity.
This social media and video-sharing platform has firmly established its place on smartphones globally.
Despite some governmental controversies surrounding regulations, TikTok’s popularity continues growing year after year.
Here, you will discover the most pertinent information related to the app’s demographics.
TikTok Age Demographics
While a significant portion of users on the platform appears to be youthful, it isn’t the only age group engaging with TikTok.
Notably, users aged 18 to 24 form a considerable share of the audience, accounting for 38.9%, with those aged 25 to 34 closely following at 32.4%.
The two age brackets are quite close in numbers, making sense given that individuals aged 25 to 34 have witnessed the evolution of social media from its inception.
Over the years, they have adapted to various social platforms.
As for the demographic of users between 35 and 44 years, the numbers begin to decline, with only 15.6% belonging to that age group.
This is an indicator of TikTok’s appeal across various age brackets, as diverse audiences appreciate the content.
When observing demographics, a significant drop appears among users aged 45 and older, where those between 45 and 54 only represent 8% of the total user base.
Furthermore, only 5.1% of users are aged 55 and up. These figures highlight the broad spectrum of TikTok’s user demographics.
There’s a prevalent myth that assumes TikTok entails nothing but childlike content.
While younger demographics do dominate the user base, statistics demonstrate the app attracts a range of different age groups.
TikTok boasts an estimated 750 million active users worldwide, with over 71% being adults between 18 to 34 years.
Alongside the entertainment value, these demographics illustrate the potential business opportunities available.
Organizations
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If you’re aiming to promote products and services, there is an extensive influencer network available to choose from.
While adult TikTok users represent one facet of age demographics, a significant segment of the user base consists of children under 18 as well.
It is also essential to consider the number of individuals who may have misrepresented their age on the platform.
Nonetheless, TikTok showcases a diverse user base, presenting an ideal environment for engaging various age groups.
TikTok Gender Demographics
What’s fascinating in this section is the direct relationship between gender demographics and location.
With over 750 million users, it’s inevitable that one gender will be more engaged with TikTok than the other.
Data collected from January 2022 shows approximately 57% of TikTok users are female, compared to 43% who are male. These figures can also be detailed into various categories.
For instance, among the creators on the platform, about 46.21% are male, while 53.79% are female.
The largest demographic of TikTok users is females aged 18 to 24, comprising 23.8%, whereas the smallest group consists of males aged 55 and older, accounting for just 1.7%.
It’s reasonable to assume these figures have fluctuated over time, but it’s likely that women will continue to lead on the platform.
A lot of this is influenced by location and the type of content available. There’s a wide range of content aimed at both men and women.
However, the accessibility of this content varies by location.
In certain areas, the content may be more aligned with women’s interests, whereas other regions might cater more to male preferences.
This content can also evolve over time based on user interests, but predominantly, women lead both viewership and content creation on TikTok.
To provide a clearer picture of various locations, below is a list of user demographics from a few countries.
United States – 113 million users
Indonesia – 110 million users
Brazil – 82 million users
Mexico – 58 million users
Despite coming from diverse cultural and societal backgrounds, all these countries have found common interest in the content offered by TikTok users.
Keep reading to discover how demographics vary across different regions worldwide.
TikTok Region Demographics
As previously mentioned, the United States leads with the highest number of TikTok users compared to any other country.
The countries following closely behind are witnessing a steady increase in their user numbers year after year.
When assessing penetration among the adult demographic, Saudi Arabia stands out.
A staggering 88% of Saudi adults aged 18 and over are actively using TikTok.
This figure is nearly six times the global average, prompting the question: why is this the case?
Much of this can be attributed to trends, reflecting how rapidly social media apps and content can gain popularity.
Notably, there are 14 countries with a penetration rate exceeding 50%. Statistics like these illustrate the vastness of the TikTok user base.
Here’s a brief look at the top 10 countries by penetration rate.
Vietnam – 55.6%
Kazakhstan – 57.1%
Chile – 57.5%
Cambodia – 61%
Malaysia – 61.2%
Qatar – 62.1%
Thailand – 63.6%
Kuwait – 75.4%
United Arab Emirates – 81.3%
Saudi Arabia – 87.9%
There are also numerous other countries emerging as substantial markets for TikTok.
For instance, Singapore experienced the highest increase in hours spent on the app, with a remarkable 74% rise from 2020 to 2021.
Other countries notable for growth in this metric include Russia at 51% and Indonesia at 67%. Both have seen a 48% increase in annual hours spent.
For a glimpse at year-over-year growth, here are a few additional countries.
Argentina – 29%
Canada – 32%
Turkey – 35%
U.K. – 37%
Mexico – 37%
Australia – 40%
Brazil – 44%
Worldwide – 48%
Russia – 51%
Indonesia – 67%
Singapore – 74%
Even after several years of strong performance, TikTok’s user base and relevance continue to grow.
There are plenty of statistics that correlate with the evolution of various user demographics.
Numerous key factors contribute to the growth of a user base in different regions worldwide.
Various TikTok Statistics and Facts
Engaging content and a visually appealing interface are just part of the reasons why users invest time on this platform.
By compiling a variety of statistics and facts, one can gain better insight into TikTok’s rise to prominence.
There is much to analyze, so let’s explore the most significant aspects.
On average, users spend approximately 95 minutes daily on TikTok.
This time can be distributed throughout the day, accumulating to a substantial amount overall.
The duration each user spends can also be gauged by the frequency they open the app.
Typically, users launch the TikTok app around 19 times a day, contributing to the total of 95 minutes.
In terms of accessibility, TikTok is available in over 150 countries, achieving a notable level of virality across all these nations.
Back in 2022, TikTok emerged as the most downloaded app overall, recording 672 million downloads.
Another interesting piece of information is that 18% of internet users aged 16 to 64 utilize TikTok.
Despite facing legal challenges in various countries, TikTok has a notable presence in many regions.
Currently, the app is banned in India, where it previously boasted around 200 million users.
One distinguishing factor that fosters a diverse user base is TikTok’s availability in 75 languages.
While you may associate TikTok primarily with dance videos, it has also amassed over 181 billion hashtag views related to the “Dance” category.
Moreover, it is a popular app in Asian countries, with 9 out of the top 10 countries based on penetration rate located in that region.
Surprisingly, TikTok is banned in China, alongside India, Afghanistan, and a few other nations.
TikTok also features its own in-app currency, allowing users to send digital gifts to one another.
All these statistics and interesting facts significantly contribute to TikTok’s enormous success and widespread recognition.
Next, we’ll delve into some valuable insights regarding
The finances of the company are rather intricate.
The Reality of TikTok’s Financials
There are numerous complex details regarding the company’s finances, so we will focus on a few crucial points.
Currently, TikTok holds an estimated valuation of about $75 billion, which is remarkable, to say the least.
In Q4 of 2022 alone, TikTok generated $11.65 billion in ad revenue, which is just one of their various revenue streams.
Many might not know, but TikTok operates under a parent company called Bytedance.
This parent company boasts a valuation of $250 billion, playing a significant role in the application’s success.
In addition, there exists a direct competitor to TikTok in China known as Douyin, an app similar in function but with its own distinct features.
Data from 2022 indicates that TikTok and Douyin together capture a market share of 22%.
This phenomenon can also be attributed to TikTok being banned in China, compelling users to turn to Douyin instead.
Throughout 2022, Bytedance also experienced a significant rise in its revenue, which saw an increase of $31.7 billion, largely driven by TikTok’s thriving success.
Industry analysts have been making several forecasts concerning TikTok’s future.
By the time 2024 arrives, it’s anticipated that TikTok’s ad revenue may soar to $23.58 billion, nearly doubling what they earned in Q4 2022.
Final Notes
TikTok is poised to continue its dominance over numerous other social media platforms. Although the app has been established for several years now, it shows no signs of deceleration in its growth.
Its impact across diverse user demographics will keep expanding, solidifying its role as a center for viral content that people crave.
This article emphasized TikTok’s demographics, which play a vital role in its current success and captivating nature.
Sources
We appreciate your time in reading this article titled: TIKTOK DEMOGRAPHICS 2024: AGE & GENDER DISTRIBUTION
Data comes from 2023 and 2024, with forecast data extending to 2025 and 2026. Additionally, we provide forecasts for 2027 and 2028.
* This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Africa, Antarctica, Asia, Europe, North America, Australia (Oceania), Middle East, South America.
Post Title: TIKTOK DEMOGRAPHICS 2024: AGE & GENDER DISTRIBUTION
Last Updated: September 28, 2024
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Publish date : 2024-10-04 01:02:00
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