All Access Equipment Inc. (AAE), longtime dealer of CMC tracked aerial lifts, has rebranded as CMC North America, effective immediately. This strategic transformation follows the acquisition of All Access Equipment by CMC, announced in February of 2024 – a move spearheaded by private equity fund Metrika, which acquired a 70-percent stake in CMC in October of 2023. At the time, Metrica’s Marco Giuseppini and Nicola Pietralunga noted that the addition of AAE represented, “a significant step for CMC in consolidating its leadership in the lifting industry, with a particular focus on the U.S. market.”
The rebranding to CMC North America represents an evolution in the company’s mission to enhance customer satisfaction and elevate its position as a market leader. By more outwardly aligning with CMC, a globally recognized brand in the aerial lift industry, CMC North America aims to leverage such prominence to keenly focus its overall business model and better serve its clients.
“This rebranding to CMC North America reflects our commitment to growth and integration,” said CEO Ryan Polonski. “It’s a positive step that will streamline our efforts and strengthen our market presence. While we honor the legacy of the All Access Equipment brand, transitioning to CMC North America is a natural progression, as CMC is already a well-recognized name among our customers, partners, and the aerial lift industry.”
As CMC North America, the company will continue to offer the full range of CMC’s innovative and versatile tracked aerial lifts that have become essential equipment for the arbor care, building maintenance, construction, and heavy equipment rental industries. Customers can expect the same standards of quality and service they have come to rely on from All Access Equipment – only now enhanced by CMC’s global reach and continuing technological advancements.
The transition to CMC North America will be seamless for existing clients and CMC lift owners who purchased through All Access Equipment, with no interruption to service or support, the company said. The company’s website, certain customer service channels, and select product offerings will be updated to reflect the new brand identity over the coming days and weeks.
CMC was founded with the specific mission of manufacturing tracked aerial platforms and to continuously improve their quality by investing in research, innovation, and technology. CMC has more than 30 years of presence in the lifting market, with more than 50 dealers across five continents, in excess of 320,000 square feet of plant facilities, and more than 8,000 active customers.
CMC North America, headquartered in Greater Boston, was founded as All Access Equipment in 2011 by the Polonski family and is a leading provider of sales, distribution, and services for aerial platforms and related products throughout North America. In 2023, it reported revenues of approximately $80 million, employing more than 60 individuals at its facilities in Wilmington, Mass., and Salem, N.H. The Polonski family retains management of CMC North America, ensuring continuity for customers.
For more information, visit www.cmcliftna.com.
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Publish date : 2024-09-11 10:40:00
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