38% of visitors to Colorado in 2023 were coming to see family and/or friends, with just 12% citing the outdoors as the main purpose of their trip.
However, 60% of visitors said outdoor activities were the top activity (if not purpose), 58% entertainment, 40% cultural and 30% sporting. Surprisingly, shopping at 23% was a top activity over hiking/backpacking at 16%.
A large majority of the people visiting were returning — 85% of overnight travelers were repeat visitors in 2023 and 62% had visited in the last 12 months.
Their report does not show which cities or towns specifically are seeing more visitors, but the annual Dean Runyan Associates, “The Economic Impact of Travel in Colorado,” provides some insight: Denver is seeing the highest amount of spending with a 4.8% increase.
“Travelers choose Denver because of its ‘best of both worlds’ qualities,” said Justin Bresler, vice president and chief marketing officer at Visit Denver. “The city is an urban destination in its own right, and the appeal of everything you can do in the nearby Rocky Mountains makes us an even more compelling choice.”
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Publish date : 2024-09-29 01:00:00
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