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TINDER STATISTICS 2024: HOW MANY PEOPLE USE TINDER?
Last Updated: September 27, 2024
Quick Answer 🔍
What is the number of Tinder users in 2024?
There are 75 million active users on Tinder each month.
Are you interested in discovering who is swiping right and left on Tinder?
These unexpected statistics related to Tinder for the year 2024 will provide you with insights.
The statistics on Tinder usage shed light on various aspects of modern dating, from the total matches created to the most popular bios.
Regardless of whether you’re an experienced swiper or just beginning to explore the app, these facts are bound to intrigue you and may even enhance your Tinder experience.
Let’s delve into the statistics and uncover what they tell us about the individuals behind the profiles.
Key Tinder Statistics in 2024
Tinder operates in over 190 countries.
In January 2021, the app recorded 6.44 million downloads.
Every month, 75 million individuals use Tinder.
Out of these, 7.8 million users are located in the U.S.
75.8% of users on Tinder are men.
Women make up 24.2% of Tinder’s user base.
Only 10.3% of Tinder’s subscribers utilize Tinder Plus and Tinder Gold.
30% of the subscribers on Tinder are married.
On average, Tinder users spend around 35 minutes per day swiping through profiles.
Among women in India, 85% prioritize education in their matchmaking standards.
About 60 billion matches have been made on Tinder.
Detailed Tinder Statistics 2024
1. The Birth of Tinder
At the time, Sean Rad was serving as the General Manager for Cardify, an application associated with Hatch Labs. During a hackathon, Rad introduced the concept of Tinder, initially naming it “Matchbox” and featuring a flame logo.
Subsequently, Rad, along with Joe Munoz, developed the Matchbox prototype and launched the app on February 16, 2012. In August 2012, Cardify ceased operations, leading to the renaming of Matchbox to Tinder, although the logo was retained.
Tinder made its debut on the App Store in September 2012 and experienced rapid expansion in the years that followed.
2. Tinder Is Available in More than 190 Countries
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Hollywood Gazette
With over seven million subscribers, the USA ranks as the top country according to Tinder stats, followed closely by the UK. As a prominent dating app in today’s world, Tinder boasts users in nearly 197 countries.
3. 6.44 Million Downloads of the Tinder App Were Noted in January 2021
Initially known as Matchbox, Tinder was only accessible to college students.
In 2019, the dating app achieved 3.6 million monthly downloads and reported a total of approximately 300 million downloads since its inception.
4. What Is the User Count for Tinder in 2024?
As of 2024, there are 75 million monthly active users on Tinder globally, with 7.8 million coming from the U.S.
5. Tinder Was the First Dating App that Introduced the Swiping Method.
A distinctive feature of the app is the ability to select a companion by swiping right on a user profile, while swiping left signifies rejection of the profile.
6. 75.8% of Tinder Users Are Male
As reported in US-based statistics, 24.2% of Tinder users are female.
This study took place in March 2021.
7. Only 10.3% of Tinder Subscribers Have Access to Tinder Plus and Tinder Gold
Launched in 2015, Tinder Plus aimed to attract more customers to the platform, offering an array of attractive features at a reasonable cost.
Users under 30 can subscribe to Tinder Plus for $10 per month, while those aged 30 and above pay $20. Among its standout features are unlimited right swipes and a rewind option. The “Passport” feature allows users to change their location to anywhere in the world.
A total of 5.9 million subscribers have chosen the Tinder Premium version.
8. 30% of Tinder Subscribers Are Married
One of the most surprising statistics about Tinder is that 42% of its users are in a relationship while using the app.
Additionally, 12% of users were already committed to someone before they installed the app. Many individuals express dissatisfaction with their current relationships, seeking more compatible connections.
Committed users sometimes utilize Tinder as a temporary solution for one-night stands or short-term encounters.
9. 7.8 Million Tinder Monthly Users Are US Citizens
A further statistic reveals that 12% of users acknowledged being either committed or married via a dating app in the US, with 77% of Tinder users being male.
Pew Research indicates that 57% of dating app users in the US have had positive experiences with these platforms.
10. Tinder Users Spend an Average of 35 Minutes per Day Swiping Profiles
The initial attraction in the Tinder app often comes from profile photos, leading to curiosity about who will appear next after each swipe.
Some studies suggest that, similar to video games or social media, swiping profiles on Tinder can become addictive.
11. 85% of Women from India Prefer Education as The Top Priority in Matchmaking
Many Indian women desire to turn their relationships into marriage. To them, choosing a Tinder date involves careful evaluation, prioritizing education above factors such as physical attraction and hobbies.
A Tinder study involving 1500 single Indians found that while 86% of men swipe right on attractive profile pictures, 85% of women check educational qualifications before doing so.
Nearly 50% of Indians feel indifferent about who initiated the first date.
12. Approximately 558 Billion Matches Were Recorded in Tinder
In 2015, statistics indicated that Tinder users had swiped through nearly 1.5 billion profiles.
Tinder’s guidelines ensure that all registered users are 18 or older; those found underage are banned until they reach this age.
Initially, Tinder recorded millions of matches daily, aided by a new algorithm that monitors swiping behaviors.
If a person or bot swipes through profiles without consideration, those profiles may be shadowbanned or relegated to low-interaction zones. In 2014, over one billion swipes led to approximately 12 million matches in a single day.
Statistics from 2021 reveal that around 75 million individuals are active on the Tinder app each month.
13. 13.6% Tinder Connections Lead to Marriage
A study involving 9,761 participants aged 24-35 found that 44% used Tinder to boost their confidence, while 22.2% sought short-term hookups.
About 4% expressed interest in a long-term relationship potentially culminating in marriage.
However, research indicates that approximately 13.6% of Tinder connections result in marriage.
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14. Based on The 2021 Morgan Stanley Stats, Tinder Is Worth $42 Billion
In 2014, IAC, a multi-industry company, increased its stake in Tinder, leading to a significant rise in the app’s valuation.
Bank of America Merrill Lynch’s assessment valued Tinder at $1.35 billion, assigning a worth of $27 per user, with an estimated 50 million subscribers.
A significant number of Tinder’s users—approximately half a million—operate free accounts, while in-app purchases have facilitated the platform’s monetization. By 2019, stats from Cheddar appraised Tinder’s worth at $10 billion.
15. Tinder Generated $1.4 Billion in Revenue During 2020
The merger between Tinder and Match Group took place in 2017, boosting their collective market value from $8.34 billion to $44.59 billion.
In 2021, Morgan Stanley’s valuation relied on a 40x EBITDA metric, paralleling Bumble, another dating app. Tinder’s revenue was recorded at $1.2 billion in 2019 and rose to $1.4 billion in 2020.
Since 2015, Tinder has experienced a remarkable 123% CAGR growth, producing $1.2 billion in revenue for the year 2019. Reports from The Verge noted that
Tinder’s revenue reached $1.2 billion in 2020, from which
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Half of Match Group’s revenue is generated by Tinder.
16. 40% of Divorced, Widowed, or Single Tinder Users Found Companions During the Covid-19 Pandemic
During the Covid-19 pandemic, many people were confined to their homes for extended periods. Lockdown measures in various cities prevented gatherings in places like offices, restaurants, gyms, and malls.
In response, individuals turned to smartphone apps to maintain connections during challenging times.
Tinder’s analytics revealed a 19% rise in daily messages sent via the app, and there was a 32% increase in user conversations compared to pre-pandemic levels.
Jim Lanzone, Tinder’s CEO, believes that the dynamics of swiping left or right have been completely transformed by the pandemic.
He noted that interest in video chatting surged, as lockdown measures limited face-to-face interactions.
Once the initial wave of the pandemic subsided, people began opting for outdoor activities like hiking dates instead of traditional meet-ups at homes or restaurants.
17. Average Tinder User Opens the App 11 Times a Day
Curiosity about who swiped right on them or messaged them sparks tension in users’ minds, as they eagerly anticipate the next steps in their Tinder matches.
To satisfy this curiosity, users frequently check the app, typically around 11 times or more each day.
There’s a common concern that a delayed response might prompt the other party to move on to the next profile before they get a chance to reply.
18. Around 3.6 Million Tinder Downloads Are Recorded in A Month
A 12% increase in users towards the end of 2020 led to Tinder surpassing the 10 million user milestone.
For the fourth quarter of 2020, the app saw a 10% growth compared to the previous year, resulting in 130 billion downloads across all platforms.
According to App Annie statistics from 2021, the Android version of Tinder alone accounted for nearly 94 billion downloads. In terms of dating apps, Tinder holds the top spot, ranking second overall amongst non-gaming applications.
In January 2021, Tinder recorded 6 million downloads, solidifying its status as the world’s most popular dating app. Approximately 68.9% of Tinder users on Android devices engage actively on a monthly basis, while just 34% demonstrate daily usage.
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19. 15% of Tinder Users Have a Post-Graduate Degree
Research indicates that women place greater importance on the educational background of their partners while looking for the ideal Tinder profile.
A profile showcasing appealing degrees is linked with a higher chance of getting a right swipe. Estimates suggest that nearly 15% of Tinder users possess a post-graduate degree, while around 16% hold a Bachelor’s degree.
20. 63% of Male Tinder Users Message Their Companion Within 5 Minutes
Many males perceive the search for a perfect partner on Tinder as a challenging task, requiring some luck. They are concerned that responding late to messages might decrease their chances of success.
In contrast to female users, men are typically more attracted to the physical attributes of profiles. Women, however, often prefer to take their time before responding.
Recent surveys reveal that just 18% of women reply to messages within the first five minutes.
21. 6.03 Million Paid Tinder Subscribers in The World
For individuals under 30, Tinder Plus is priced at $8.99, while users over that age pay $19.99. Substantial discounts are available for annual or bi-annual subscriptions depending on your location.
Tinder Plus provides an ad-free experience with unlimited right swipes. Plus, the Tinder Passport feature enables users to connect with individuals from specific locations.
Moreover, Tinder Plus permits users to reverse a right or left swipe made in error. Users receive five super likes daily, in contrast to the single super-like offered to free users.
Tinder Gold emerged in 2017, commanding a premium monthly fee of $14.99 for users under 30 years old and $29.99 for other users.
The Gold membership encompasses all the benefits offered by Tinder.
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The user details of those who liked your profile are conveniently displayed before they appear, allowing the user to choose whether to match with or reject them. Additionally, there are numerous features included in Tinder Plus.
A Boost feature enhances profile visibility for 30 minutes, while Gold account holders receive a daily limit of 10 top picks, in contrast to the single pick available to Tinder Plus subscribers. Moreover, Gold users get a complimentary boost each month, typically valued at $7.99.
The highest tier offered by Tinder is the Tinder Platinum plan, priced at $17.99 monthly for users under 30 and $39.99 for those over 30.
Tinder Platinum encompasses all the features from Tinder Plus and Tinder Gold, adding unique perks such as the ability to message users prior to matching and giving priority to your profile, granting a VIP experience!
With Tinder Premium, users can view the profiles they have visited within the last week.
22. Around 10% of People Who Have Access to The Internet in Brazil Use Tinder
Tinder enjoys global popularity, being accessible in 190 nations and available in 56 languages. Surveys indicate that the United States has the highest number of Tinder users, trailed by the United Kingdom.
Brazil ranks third with approximately 10 million registered profiles on the dating platform, and statistics reveal that 1 million matches are made each day in the Brazilian version of Tinder.
23. 45% of Tinder Users Are Millennials
Understanding age demographics is vital in the dating app industry. Approximately 45% of Tinder users fall within the 25-34 age range, nearly 38% are between 16-24, and 13% belong to the 35-44 age group. Notably, only 1% of individuals aged 55-64 utilize the Tinder app.
24. 1.5 Million Tinder Users Go on A Date on Weekends
While there is no specific day or time designated for a date, data suggests that Sunday evening tends to offer the best experience for couples looking to connect over drinks and conversation.
In fact, Friday is often regarded as the least ideal day for date nights, since it’s the onset of the weekend, resulting in bustling and noisy restaurants.
Unless you have the means to frequent high-end establishments, it’s advisable to select a day other than Friday for your outing. Additionally, Fridays are typically reserved for socializing with friends—though this isn’t a strict rule—accompanied by drinks and laughter to relieve workplace stress.
Moreover, Thursday night emerges as a popular choice for some, as it nears the weekend and restaurants usually offer a more tranquil environment.
25. Tinder Will Cross 400,000 Followers on Instagram by 2023
By 2023, Tinder is projected to amass 400,000 followers on Instagram.
Once a hidden gem, Tinder is increasingly recognized as a mainstream app, and the platform anticipates a growing following on Instagram in the years ahead.
Interestingly, after Tinder introduced the option for users to link their Instagram profiles to their bio, there has been a noticeable rise in female users leveraging this opportunity to attract followers to their Instagram.
26. 84% Better Match Success for People Who Share Their Spotify Listening List in Tinder
“Music connects souls!”
This sentiment holds true on Tinder as well.
Statistics indicate that individuals who share their Spotify playlists in their Tinder bio enjoy a remarkable 84% higher success rate in finding matches.
Linking Spotify with your Tinder profile enables visitors to your profile to stream your favorite songs; if they enjoy the music, they may be inclined to swipe right on your profile!
27. 72% of Tinder Apps from Android Devices Are Owned by Men
In the United States, 41.7% of Tinder users utilize the app on Android devices.
According to data from 2020, among Android users of Tinder, 28% are women, resulting in a nearly 60% male user base.
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28. Approximately 94 Billion Tinder App Downloads Are Recorded in Google Play Store
Recent statistics reveal that over 10 million new users were added in the year following its debut in Google Play in 2013. Currently, individuals from 197 countries utilize the Tinder dating app.
As per 2019 statistics, the dating app Badoo ranks second with 2.3 million downloads each month.
The Happn dating app has close to 1 million users while OkCupid, another dating service under Match, has roughly 779K subscribers.
According to the latest figures from App Annie, Tinder has achieved a remarkable 94 billion downloads from Google Playstore.
29. Acknowledgment of Interracial Relationships by 77% of Tinder Users
Research conducted in 2017 by Cornell University reveals that dating apps such as Tinder establish a novel social environment where individuals from diverse races and ethnic backgrounds can connect. As a result, there has been an increase in interracial marriage rates.
During 2015, approximately 17% of new marriages in the USA were formed through interracial unions. A study by Pew Research in 2017 found that 91% of Americans are optimistic regarding interracial marriage, believing it contributes positively to a neutral society.
A survey carried out by marketing analytics company Morar HPI involved 4,000 adults aged between 24 and 45. Approximately 72% of those surveyed indicated that they perceive Tinder as the most diverse dating app available.
Furthermore, about 80% of participants in the study stated they have dated individuals of different races at some point in their lives. Among those who did not use any particular dating apps, 61% expressed their openness to interracial relationships.
30. Around 46% of Time on Tinder, Men Swipe Right
Due to their focus on physical appearance, men tend to swipe right on profiles that they find appealing.
Conversely, women are generally more selective and spend additional time assessing profiles. Initially, they prioritize education, followed by looks, personal interests, and other factors.
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31. 2% Drop in Tinder Arpu During 2020
Tinder achieved a remarkable $1.2 billion in earnings during 2020, reflecting a 43% increase compared to the direct revenue in 2019. The majority of these earnings stem from in-app purchases and advertisements present in the app’s free versions.
In 2020, Match experienced a growth of 19 percent, culminating in a total revenue of $2.1 billion. Match owns several other dating applications, including OkCupid,
“`Match.com, along with Hinge and other platforms, derive a significant portion of their revenues from the Tinder app.
An increase of 17% has been noted in Operating income when compared to the last year, although the average revenue per user (ARPU) saw a decline of 2 percent during 2020.
32. 20% of Tinder Users Earn More than $100k in A Year
Statistics indicate that roughly 40% of Tinder users have an annual income ranging from $70K to $100K, while 20% surpass the $100K mark each year.
In the UK, however, 15% of Tinder users report earnings of €48K or more annually, with 14% earning between £28K and £34K, and 7% making less than £21K.
Conclusion
Insights into Tinder usage reveal intriguing details regarding the demographics of its users.
A considerable proportion of the user base is made up of millennials, with most individuals in the age demographic of 25-34.
As technology continues to mold the dating world, these statistics offer essential insights for businesses and individuals aiming to grasp the preferences and trends of contemporary daters.
You are now equipped with specific Tinder statistics and information regarding the user base in 2024.
The number of users is projected to grow further, as evidenced by patterns observed in recent years.
References
Thank you for reading this article titled: TINDER STATISTICS 2024: HOW MANY PEOPLE USE TINDER?
Data from 2023 and 2024, with projections extending to 2025 and 2026. Extended forecasts are also available through 2027 and 2028.
* This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Africa, Antarctica, Asia, Europe, North America, Australia (Oceania), Middle East, South America.
Post Title: TINDER STATISTICS 2024: HOW MANY PEOPLE USE TINDER?
Last Updated: September 27, 2024
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