Undoubtedly, Facebook ranks among the most successful social media platforms ever created.
Launched in early 2004, the platform quickly achieved popularity.
It expanded beyond its initial market to connect users globally.
In many respects, Facebook marks the beginning of social media’s rise in popularity.
This platform enabled users to share their daily experiences, often inspiring others in the process.
While Facebook may not be the primary site for social media influencers, it could be seen as the driving force behind it all.
Remarkably, even after over 20 years of existence, Facebook continues to lead the social media landscape. Naturally, it has encountered its share of challenges.
Rivals such as Twitter, which has now rebranded as X, have attempted to take over its crown.
Thus far, these competitors have not succeeded, although they each manage to attract millions of their own users.
Nevertheless, as the upcoming statistics comparing TikTok and Facebook users will reveal, TikTok has emerged as a highly popular site.
Despite being founded in 2016, and having a significantly shorter history than Facebook, TikTok has achieved rapid user growth, showcasing its potential to become the largest social media platform worldwide.
To gain a deeper insight into the rivalry between these two social media behemoths, we must analyze what each has to present.
Is TikTok truly limited to a younger demographic, or can it resonate with a broader audience?
The following data indicates a growing appeal, suggesting TikTok might challenge Facebook in the foreseeable future.
Key Statistics
Facebook boasts 3 billion active users
TikTok has amassed 834 million users
25% of TikTok’s users are under the age of 20
India is the nation where Facebook is most popular
43.2% of Facebook’s user base is female
In Singapore, there has been notable growth in the average time spent on TikTok each month
The typical Facebook user is 32 years of age
18-24-year-olds comprise 52.83% of TikTok’s creators
98.5% of Facebook users access the platform via mobile devices
Around 4.9 billion people use social media worldwide
53% of all social media visits in the U.S. are directed to Facebook
In Q4 of 2022, TikTok’s revenue reached $350 million
On average, TikTok users spend 19.6 hours on the app monthly
Top TikTok vs Facebook User Statistics
1. Facebook Has 3 Billion Active Users
As per data from April 2023, Facebook reportedly has 2.989 billion monthly active users.
This means that close to 3 billion individuals engage with Facebook each month.
A remarkable 68% of these users log in daily, translating to over 2 billion daily users.
China and India lead the world in population numbers.
Combined, their populations reach 2.85 billion! Despite this immense figure, it still falls short of Facebook’s user base.
Indeed, Facebook users constitute 37.2% of the entire global population.
Today, there are many individuals alive in the world.
This number can be adjusted for accuracy.
Access to Facebook is restricted to those aged 13 and older, and the platform is unavailable in China.
When we exclude everyone under 13 and those residing in China, it turns out that 59.1% of the remaining global population uses Facebook!
Its popularity is certainly hard to ignore!
(Data Reportal)
2. TikTok Has 834 Million Users
TikTok has not been around as long as Facebook.
While Facebook has existed for over 20 years, TikTok is only 8 years old.
Nevertheless, TikTok has successfully attracted an impressive monthly user base of 834 million.
While this number is still less than one-third of Facebook’s user count, TikTok’s rapid growth and its appeal to younger demographics suggest that it may not be long before it reaches similar numbers.
This is not forgetting that Facebook itself is dynamic and continuously adapting, making it difficult to predict the outcome of this competition.
It’s important to point out that although TikTok’s user base is not comparable to that of China and India, it is nearly three times larger than the population of the US and approximately 12 times larger than that of the UK.
3. 25% Of TikTok Users Are Under 20 Years Old
TikTok is perceived as the go-to social media platform for younger users.
This seems to be validated by the statistics.
Recent studies indicate that one-fourth of TikTok users are under the age of 20.
Specifically, 25% fall within the 10-19 age range.
Expanding the criteria to include everyone under 30, we find that 47% of TikTok users are classified as young.
Here’s the latest data to support this observation.
25% of users are aged from 10 to 19 years old.
An additional 22.4% are in the 20-29 age bracket.
As age increases, the percentage of users begins to decline.
Users aged between 30 and 39 make up 21.7% of the TikTok audience, while 20.3% are between 40 and 49, and only 11% are above 50.
It is noteworthy that Generation Z shows a distinct preference for TikTok.
Currently, there are 37.3 million Gen Z individuals on TikTok compared to merely 33.3 million on Instagram.
Pew Research’s recent study reveals that only 32% of Facebook users are from Generation Z.
This amounts to around one billion people.
Always bear in mind, however, that the proportion of younger users has experienced a substantial decline since 2015 when it was believed that 71% belonged to Generation Z.
(Exploding Topics)
4. Facebook Is Most Popular In India
India is home to 1.4 billion people, making it the second most populous nation globally.
Only China, with 1.42 billion residents, surpasses this number.
Among India’s population, an estimated 369.9 million engage with Facebook monthly.
This figure significantly outstrips the approximately 186.4 million Facebook users in the United States.
However, it’s essential to note that this number is just over half of the US’s entire population.
In contrast, 370 million Facebook users in India account for about one-quarter of the country’s total population.
Countries with notable Facebook usage also include Indonesia, with 135.1 million active users, Brazil with 114.2 million, and Mexico with 93.3 million.
Additionally, the Philippines boasts 91.9 million users, while Vietnam has 75.6 million.
Other nations are slightly behind, such as Bangladesh with 54.2 million, Thailand with 51.6 million, and Egypt with 47 million.
Facebook has carved out a significant presence in some of the most influence-prone countries worldwide.
On the other hand, TikTok’s reach on a global scale is not as extensive.
Recent statistics indicate that its highest popularity is in the US, where it boasts 122.1 million active users.
This number is not too far behind Facebook! Yet, its presence is relatively less prominent in other regions.
For instance, Indonesia has only 99.8 million users, while Brazil accounts for 83.3 million.
Interestingly, Mexico has a vibrant TikTok community, with 62.8 million users, and Russia follows closely with 55.1 million.
Vietnam adds another 44.8 million, while Pakistan has 38.9 million.
This leaves the Philippines with 38.4 million and Thailand with 36.5 million, alongside a smaller yet notable 32.2 million in Turkey.
(Data Reportal)
5. 43.2% Of Facebook Users Are Female
If you leverage Facebook for marketing or even for finding a partner, understanding the male to female user ratio is essential.
This knowledge aids in evaluating its effectiveness and strategizing your campaigns.
The latest data reveals that globally, 43.2% of Facebook users are female.
The remaining 56.8% are categorized as male.
It’s crucial to recognize that not everyone enjoys reliable internet access across the globe, especially in Western countries.
This limitation results in certain individuals being unable to access the internet or having restricted access.
As per the latest findings, men in less affluent nations often have better internet access compared to women, highlighting the ongoing gender inequalities in many regions.
This situation skews the results somewhat, thus boosting the male percentage among Facebook users.
In contrast, TikTok presents a different picture.
According to recent findings, 57% of TikTok users are female.
This trend may reflect the demographics of the markets where TikTok has gained traction, particularly the substantial user base in the US.
Notably, TikTok also follows this pattern among creators.
Research indicates that female creators make up 53.79%, while male creators account for 46.21%.
(Data Reportal)
6. Singapore Has Seen Significant Growth In Time Spent On TikTok Each Month
An increase in user engagement time on a social media platform signals its rising popularity.
A larger increase indicates a stronger upward trend for the app.
The most recent studies show that Singapore has experienced remarkable growth in user engagement year-on-year.
Over the past year, the average user’s time on TikTok surged by 74%.
Indonesia follows closely behind with a 67% rise in user engagement with TikTok.
Russia is the only other nation with an increase exceeding 50%.
Globally, the average growth stands at 48%, with several countries reporting similar figures.
For instance, Brazil witnessed a 44% increase in TikTok usage, and Australia recorded a 40% rise.
Mexico secured the 6th position, level with the UK at a 37% increase.
Turkey experienced a 35% rise, Canada reached 32%, and Argentina rounded out the top ten with a 29% increase.
(Exploding Topics)
7. The Average Facebook User Is 32 Years Old
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A younger audience seems to be drawn towards TikTok, which also has a somewhat higher ratio of female users.
Nonetheless, these statistics may be misleading as Facebook requires user ages to be over 13, a regulation that TikTok does not enforce similarly.
This likely results in the conclusion that younger users will gravitate towards TikTok and remain active users throughout their adolescence.
The most recent studies indicate that the typical age of Facebook users is 32.
This demographic presents an intriguing perspective, challenging the notion that TikTok is the favored platform among the youngest generation.
Research indicates that the average TikTok user is 24 years old, which is not a significantly different age.
Moreover, the analysis revealed that Facebook has 109.4 million users between the ages of 13 and 17.
This demographic accounts for nearly 5% of Facebook’s total users.
In addition, there are 508.2 million users aged 18-24, along with a further 668.5 million between the ages of 25-34.
In percentages, this translates to 57.1% of Facebook’s users being aged 13 to 34.
Despite claims of significant departures from Facebook, evidence suggests its continued popularity among younger audiences.
(Data Reportal)
8. 52.83% Of TikTok Creators Are Aged 18-24
While TikTok attracts a youthful demographic, it’s notable that the majority of its creators fall within the 18-24 age range.
This age group generates over half of the content found on TikTok.
In contrast, merely 8.7% of the content is produced by users under 13, while individuals aged 13-17 contribute 18.67%.
Although TikTok appeals to younger users, it seems that most prefer consuming content rather than creating their own.
The survey indicated that 15.03% of the content is generated by those aged 25-34, and only 2.75% by individuals in the 35-44 age bracket.
Older generations show little interest in creating content on TikTok.
Individuals aged 45-54 contribute just 1.65% of the total content, while those over 55 account for 0.36%.
In comparison, 35% of the content on Facebook is created by users aged between 30 and 40 years.
This still represents a younger demographic but highlights the distinct audiences catered to by these two social media platforms.
(Exploding Topics)
9. 98.5% Of Facebook Users Access Via A Mobile Device
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Recent surveys indicate that nearly every Facebook user has accessed their Facebook account at least once a month using a mobile device.
This figure highlights the substantial advancements in today’s mobile phones compared to those from five years back.
Enhanced processing power allows for online access from virtually anywhere, enhancing convenience.
Various other statistics confirm the mobile revolution’s prominence.
To begin with, merely 16.7% of Facebook users log into their account through a desktop at least once a month.
An astonishing 81.8% of Facebook users only ever access the platform via mobile devices, while only 1.5% of users solely use a laptop or desktop to connect.
The remaining 16.7% are those who utilize both mobile and laptop/desktop to access Facebook.
In contrast, TikTok’s statistics tell a different story.
According to surveys, a whopping 90% of TikTok users exclusively access the platform through the mobile app.
Fewer than one percent of users rely solely on a desktop or laptop, with the rest using both types of devices.
(Data Reportal)
10. Globally, 4.9 Billion People Utilize Social Media
Approximately 8 billion individuals inhabit the Earth, with nearly 5 billion of them engaging with social media!
This is especially astounding since a 2023 survey estimated that 5.3 billion people have internet access.
This implies that almost everyone online is participating in social media.
These statistics demonstrate that although Facebook boasts a massive user base, with more than half of those on social media, its supremacy isn’t assured.
An estimated 2 billion internet users are not on Facebook but use other social media platforms, such as TikTok.
It’s noteworthy that the average social media user subscribes to six or seven platforms monthly.
In the United States, this number is 7.1 social media accounts, while individuals in India possess an average of 11.5 accounts, and the Japanese have about 3.8 accounts on average.
In summary, despite TikTok currently commanding only a third of Facebook’s visitor count, this could change swiftly.
It may just be a matter of time before Facebook faces potential dethronement.
(Forbes)
11. 53% of Social Media Site Visits in the US Are to Facebook
Facebook boasts a user base almost three times larger than TikTok’s; however, it has merely 500,000 more users compared to YouTube.
Despite the sheer number of users, recent research by Forbes indicates that over half of all social media visits in the US went to Facebook.
This suggests that, even with at least five other social media platforms having over a billion users, the combined traffic on those platforms does not match the staggering visits to Facebook.
This information is crucial for anyone looking to establish a brand or promote an existing one; targeting Facebook is essential.
It’s important to remember that Millennials, currently the most populous generation globally, continue to use Facebook actively.
(Forbes)
12. TikTok Revenue Totaled $350 Million In The Fourth Quarter Of 2022
If you seek further proof of TikTok’s emerging influence, consider this.
During the fourth quarter of 2022, TikTok generated $350 million in revenue.
In comparison, Facebook’s revenue for the same period was only $32.2 million.
Remarkably, TikTok’s Q4 2022 revenue exceeded its figures from the same quarter in 2020 by $200 million.
Even more impressively, its earnings in Q4 2022 surpassed the combined revenue of Facebook, Instagram, Twitter, and Snapchat during that time frame.
In summary, TikTok exhibits significant growth potential.
Nonetheless, it’s noteworthy that Facebook’s total revenue for the year 2022 amounted to $116.8 billion.
On the other hand, TikTok’s annual revenue is projected to reach $9.4 billion.
Clearly, there remains considerable room for growth.
(Forbes)
13. TikTok Users, On Average, Spend 19.6 Hours On The App Every Month
A consensus among many is that social media has addictive qualities.
According to a recent survey, more than 10% of individuals acknowledged their addiction to social media.
Of course, social media can serve positive purposes by sharing information and fostering connections.
However, its use has also been associated with a heightened risk of depression, which is a concern for many.
In reality, usage levels are on the rise.
The average Facebook user spends about 19.6 hours per month on the platform.
By 2022, TikTok reached a similar level of user engagement.
The primary distinction is that Facebook has experienced a gradual increase in the time spent by users.
Contrastingly, TikTok’s user engagement has surged fivefold within a mere four years.
It seems that younger audiences find TikTok more appealing.
This includes users who are underage for the app. If this growth trajectory persists, Facebook should certainly feel concerned.
(Data.ai)
Summing Up
Upon examining the statistics comparing TikTok and Facebook, it becomes evident that this contest lacks balance.
Facebook boasts a far greater user base, consisting of individuals from various age groups, starting from the age of 13.
Despite TikTok’s rapid expansion during the last 8-10 years, it still has some distance to cover to match Facebook’s popularity.
There’s a possibility that TikTok could surpass Facebook in popularity in the years to come.
For such a shift to occur, current users would need to remain dedicated to TikTok.
This appears unlikely, as many users tend to shift to Facebook as they mature.
Perhaps its reputation as the more “adult” social media platform is precisely what will keep it relevant for a long time ahead.
If these statistics are being reviewed for marketing insights, they will undoubtedly be beneficial.
Products targeting younger generations, especially those under 20, should definitely leverage TikTok for marketing.
Conversely, offerings aimed at individuals over 25 are more likely to yield favorable outcomes on Facebook.
A knowledgeable marketer will ensure to incorporate all major social media platforms in their approach.
The statistics above serve as a valuable resource to establish attractiveness and reach for the target audience.
It’s crucial to monitor these trends continuously.
TikTok’s growth rate significantly outpaces that of Facebook.
The real challenge for Facebook will be determining whether its users remain loyal to TikTok as they age or migrate to Facebook or other platforms.
Sources
We appreciate your reading the article titled: Key TikTok vs Facebook Users Statistics in 2024
The data provided is from 2023 and 2024, with projections extending into 2025 and 2026. We also aim to widen our forecasts to include 2027 and 2028.
* This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Africa, Antarctica, Asia, Europe, North America, Australia (Oceania), Middle East, South America.
Post Title: Key TikTok vs Facebook Users Statistics in 2024
Last Updated: September 28, 2024
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Publish date : 2024-10-03 19:04:00
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