YOUTUBE SHORTS STATISTICS 2024: HOW MANY PEOPLE USE IT?
Last Updated: September 14, 2024
For a considerable period, YouTube held a commanding position in the realm of video streaming platforms online, until the emergence of TikTok.
The advent of TikTok has significantly revolutionized vertical video content, and its impressive growth is evident from the expansive user base that TikTok boasts.
Consequently, all prominent social media networks are scrambling to satisfy the increasing consumer appetite for short-form videos, which are essentially quick, scrollable videos tailored to the viewers’ preferences.
The rush among social media networks to integrate this feature mirrors the frantic inclusion of a stories format observed in 2016 and 2017.
Both of these trends highlight the significance of social video and the evolving landscape of mobile video consumption. Currently, mobile devices account for 75% of video plays globally.
Utilizing short-form video as a medium enables marketers to enhance their brand’s visibility and refine their overall video marketing strategy.
Let’s examine some crucial statistics related to YouTube Shorts to understand its user engagement better.
Key Statistics
More than 2.3 billion people utilize YouTube each month.
YouTube Shorts garners 50 billion views every day.
Over 70% of the total watch time on YouTube comes from mobile devices.
More than 70% of YouTube Shorts exceed 15 seconds in length.
There’s a $100 million creator fund for YouTube Shorts.
YouTube Shorts can be leveraged to attract long-form subscribers.
When Was YouTube Shorts Created?
In September 2020, YouTube revealed its plans to launch a short-form video feature aiming to compete with TikTok, known as YouTube Shorts.
The feature was initially made available in India before expanding to the U.S. and 26 additional countries by March 2021.
Users can access this feature in the ‘shorts’ tab on the mobile YouTube app, although desktop optimization for this feature is still pending.
As the short-form video space continues to evolve and competition intensifies, forecasting which platform may ultimately excel over the others becomes increasingly complex.
Let’s delve into some YouTube Shorts statistics to gain insights into the trajectory of this emerging trend.
Detailed YouTube Shorts Statistics 2024
YouTube Has More than 2 Billion Active Users Every Month
YouTube stands out as a highly popular video streaming service, recognized as the second most visited website in the world and the second most utilized search engine, following Google.
From a marketer’s perspective, YouTube Shorts presents an excellent opportunity for audience engagement without necessitating heavy investments in elaborate, often costly content strategies involving long-form videos.
This also eliminates the need to venture onto a new platform like TikTok.
Instead,allows creators to thrive and innovate on the platform.
YouTube Shorts Gets 50 Billion Views Every Day Around the World
Towards the end of 2020, just prior to YouTube launching its Shorts feature in the United States, the daily view count stood at approximately 3.5 billion.
By March 2021, the introduction of YouTube Shorts to America and 26 other countries resulted in a significant increase in daily viewership, which reached 6.5 billion.
In July 2021, after being made available in over 100 countries, it exceeded the 15 billion daily view mark.
As of 2023, Google reported that YouTube Shorts achieves an impressive 50 billion views daily across the globe.
More than 70% of YouTube Watch Time Is on Mobile
If you predominantly watch YouTube videos on your mobile device, rest assured that you are in good company.
With smartphone usage at an all-time high, it’s no surprise that over 70% of YouTube watch time occurs on mobile devices.
Launched in November 2017, YouTube stories are available exclusively to creators with over 10,000 subscribers, permitting them to post 15-second clips that vanish after one week.
This contrasts with YouTube Shorts, which do not expire and are accessible to all users, regardless of subscriber count.
More than 70% of YouTube Shorts Are Longer than 15 Seconds, but Have a 60 Second Time Limit
YouTube Shorts has a time constraint of 60 seconds, a limit many users are leveraging fully.
Initially, the maximum filming duration for YouTube Shorts upon its 2020 release was set to 15 seconds.
Following its American launch, this duration was extended to 60 seconds.
Current statistics indicate that users are capitalizing on the additional time, with 72% of those creating YouTube Shorts producing videos between 16 to 60 seconds in length.
YouTube Has a $100 Million YouTube Shorts Fund to Encourage Creators
Today, creators have an abundance of platforms to choose from for their short-form video content.
Options like TikTok, Snapchat, and Instagram Reels are all popular alternatives.
In response, YouTube has been working on making its offerings distinctively attractive to ensure that creators are motivated to share their short-form videos on its platform.
To achieve this, back in May 2021, YouTube introduced a $100 million fund designed to support and incentivize creators in the realm of Shorts.They will be allocated over the years 2021 and 2022.
According to YouTube, they will select from a pool of thousands of creators, offering them monthly payments ranging from $100 to $10,000 for producing YouTube shorts.
Consequently, they possess one of the industry’s most competitive creative funds.
In contrast, TikTok’s American creative fund amounts to approximately $200 million, while Snapchat has committed to rewarding its creators with $1,000,000 daily.
Although Instagram does not currently operate a creative fund, it’s anticipated that they will establish one eventually.
Creators Are Using Shorts to Gain Long-Form Subscribers on YouTube
With the launch of the YouTube shorts feature, subscribing to a creator’s shorts also automatically subscribes users to their long-form content.
Encouraging followers to engage with various content types within the same app is significantly easier than urging them to explore different content across multiple applications.
For instance, a creator with a substantial TikTok following may find it challenging to direct that audience toward their YouTube channel.
Since the YouTube shorts feature exists within the platform, subscribers can seamlessly engage with both short-form and long-form content from the same creator.
This creates an opportunity for creators to capitalize on short-form videos, as anyone subscribing to these shorts is likely to explore their long-form videos as well.
It offers an additional avenue for creators who are trying to expand their long-form channels by building an audience around their preferred content.
However, there are some drawbacks; while views from YouTube shorts contribute to a channel’s overall view count, they do not factor into the eligibility for YouTube’s partner program.
Consequently, achieving high view counts on YouTube shorts videos doesn’t guarantee eligibility for the partner program, which can be somewhat disheartening.
Creators Can Choose Sounds from Any YouTube Video so That They Can Remix Content for YouTube Shorts
YouTube is developing its YouTube shorts library, currently housing over 250 publishers and music labels.
They offer an easy site link integration that enables the use of audio from any long-form or short-form YouTube video.
While privacy and ownership settings may limit access to certain songs, this can typically be determined by looking for a ‘create’ button beneath the video, indicating that remixes are permitted.
By clicking the ‘create’ button, users can access YouTube shorts creation tools and begin filming their content.
This impressive feature sets YouTube shorts apart from competitors like Instagram reels and TikTok.
YouTube Shorts Is Working on Monetization Methods
With its announcement of the YouTube shorts fund, YouTube now offers creators ten different avenues for generating income.
These include the YouTube partner program, super chat, YouTube brand connect, super stickers, merchandising, super thanks, events, channel memberships, and YouTube premium.
In line with the $100 million shorts fund, YouTube has pledged to develop a more sustainable monetization model tailored specifically for shorts creators.
The Most Popular YouTube Shorts Video Has More than 400 Million Views
A video by 5-minute crafts, showcasing the creation of DIY soap shaped like a foot, holds the title for the most popular YouTube shorts video.
This video was uploaded on April 11, 2021, and has a duration of 30 seconds.
At present, it boasts over 400 million views, 8 million likes, and 33,000 comments. Remarkably, it garnered over 230 million views within its first month.
General YouTube Statistics
Having discussed what YouTube shorts are and what can be anticipated in the coming years, it’s time to explore some general statistics related to YouTube.
This will provide a clearer understanding of the platform’s overall landscape.
YouTube Has More than 2 Billion Monthly Users
While this figure falls short compared to Facebook’s 2.74 billion users, an active user base of 2 billion is still an impressive milestone for a video streaming platform.
Most other video streaming services do not come close to this number, solidifying YouTube’s position as the leader in the industry.
It’s important to remember that viewers can access content on YouTube without needing an account.
This suggests that the total number of people consuming YouTube content may be significantly higher than reported.
74% of Adults in America Use YouTube
YouTube enjoys varying levels of popularity across different countries, and the United States serves as a prime example.
Notably, this statistic outshines Facebook’s 68%.
Only 40% of American adults use Instagram, underscoring YouTube’s dominance as the leading online platform in the U.S. We anticipate this figure will continue to grow in the coming years.
77% of People Aged Between 15 and 35 Years Old in America Use YouTube
YouTube is undoubtedly a favored platform among American adults, yet it also holds significant appeal among younger demographics, perhaps even more so.
A striking 77% of individuals aged 15 to 35 in America utilize YouTube. Interestingly, this figure is only slightly higher than that of adult users of YouTube shorts.
A stark contrast in YouTube usage can be noted, as more adults engage with YouTube than with other social media platforms.
80% of American Parents of Children Under the Age of 11 Say Their Children Watch YouTube
Back in the day, television was the primary entertainment choice, but nowadays, children often prefer YouTube.
Thus, 80% of American parents with children under the age of 11 report that their kids watch YouTube. Out of these parents, 53% indicate that their children view videos on the platform at least once daily.
When comparing this to other social media, it’s noteworthy that many require users to be at least 13 years old.
YouTube and similar video streaming platforms have overtaken television, and this trend appears set to continue growing in the future.
94.5% of Ott Watchers in America Are Watching YouTube
OTT, which stands for over-the-top, refers to the act of accessing streaming services via television.
A significant number of Americans now prefer to stream videos through YouTube on their TVs.
This shift highlights that traditional television viewership is declining, with many opting for YouTube—even when accessed through a TV.
YouTube has gained more popularity in America than Netflix.
16.4% of YouTube’s Site Traffic Comes from America
While we’ve established YouTube’s strong presence in the U.S., it’s intriguing to note that only a small percentage of its overall monthly traffic originates from the country.
Indeed, the U.S. accounts for the largest share of visitors to YouTube, contributing just 16.4% of the total traffic.
India follows in second with 9.2%, and Japan comes in third at 4.8%.
56% of YouTuber Users Are Male
An interesting aspect of YouTube usage is the predominance of male users.
According to data from YouTube shorts, males make up 56% of the user base, while females represent 44%.
Although there are many female creators and users on YouTube, the platform is primarily dominated by males.
YouTube Is the Second-Most Visited Website in The World
As previously mentioned, YouTube ranks as the most visited website after Google.
40.9% of YouTube Watch Time Happens on Smartphones
We’ve discussed the growing role of smartphones in our lives, including for YouTube viewing.
Most people now consume YouTube videos on their smartphones due to their portability and convenience.
This trend is significant for marketers who may want to tailor their YouTube content for mobile viewing and engage their audience through smaller screens.
While YouTube remains popular on desktops, it is currently led by smartphone usage.
This figure may also be underestimated, considering the number of individuals who watch YouTube videos on their smartphones without needing an account.
The Average Daily Visitor Checks out 8.89 Pages on YouTube
What’sOne fascinating aspect of YouTube is that users are not just stopping by to watch a couple of videos and then leaving.
Instead, they tend to stay longer, exploring nearly nine pages, which enhances both their viewing time and the variety of content they engage with.
This is an additional statistic that marketers should pay attention to, as it highlights a significant opportunity to connect with their target audience through YouTube.
Viewership of Videos with ‘beginner’ in The Title Increased 50% Between March and July 2020
It seems people are increasingly turning to YouTube for learning.
From March to July 2020, videos featuring the term ‘beginner’ in their titles experienced a 50% rise in views compared to earlier periods.
Global statistics indicate that these videos amassed over 9 billion views in 2020. In Germany, 66% of users turned to YouTube to kickstart a new hobby, while an impressive 94% in India utilized the platform to learn how to be self-reliant.
Internationally, data shows that 82% of users relied on YouTube to acquire new skills independently.
So, you may find yourself asking, what exactly are they learning?
In 2020, the viewership for beauty tutorials surged nearly 50%, and there was a 90% increase in the popularity of bike repair and maintenance content.
Daily views for chicken-raising videos climbed by 160%, while videos aimed at guitar lessons garnered 160 million views between March and April.
In that same timeframe, container gardening videos received 6 million views, and uploads related to self-love and self-care witnessed a remarkable 215% increase.
People Watched 100 Billion Hours of Gaming Through YouTube in 2020
Despite the presence of other well-known gaming streaming platforms like Twitch, YouTube remains a leader in the gaming realm.
The statistics indicate a robust community of devoted gamers on the platform, with numerous gaming creators successfully cultivating sizable audiences.
Currently, YouTube hosts over 40 million active gaming channels, and more than 80,000 of these channels boast over 100,000 subscribers.
Minecraft currently stands as the most viewed game on YouTube. If you’re familiar with creators like PewDiePie or Mr. Beast, you can see how the gaming genre is exceptionally popular on the platform, and it doesn’t appear to be diminishing anytime soon.
72% of People Used YouTube to Keep Fit or Exercise in 2020
In 2020, another activity that many people embraced was exercising at home via YouTube.
In fact, 72% of individuals utilized the platform to maintain their health and get fit during that year.
March alone saw a staggering 515% increase in videos that included ‘home workout’ in their titles.
Today, individuals depend on YouTube for a variety of purposes, far beyond just watching entertaining cat videos.
Final Thoughts
Undoubtedly, YouTube ranks among the most popular video streaming platforms worldwide, and it is unlikely to relinquish its position anytime soon.
We anticipate its growing popularity, especially with the strategies currently being implemented, such as YouTube Shorts.
YouTube Shorts presents an exceptional opportunity for both creators and marketers to engage more deeply with their audience and discover new approaches to producing video content that resonates.
This format allows creators to share content that audiences quickly come to value, eliminating the need to spendevery day filming and editing videos for hours.
With the impressive and surprising YouTube Shorts statistics mentioned earlier, we suspect that you likely dedicate a significant amount of time to watching videos on YouTube, probably using your smartphone.
Sources
We appreciate your time spent on this article titled: YOUTUBE SHORTS STATISTICS 2024: HOW MANY PEOPLE USE IT?
The data presented comes from 2023 and 2024, while projections extend to 2025 and 2026. Additionally, we have broadened the forecast to include 2027 and 2028.
* This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Article Title: YOUTUBE SHORTS STATISTICS 2024: HOW MANY PEOPLE USE IT?
Most Recent Update: September 14, 2024
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