Boom announces North America distribution deal with TD SYNNEX

TD SYNNEX will distribute Boom Collaboration’s cameras, audio and connectivity hardware across the US and Canada

Video conferencing manufacturer Boom Collaboration has agreed a partnership with TD SYNNEX, a global distributor and solutions aggregator for the IT ecosystem. Boom’s complete range of high-performance cameras, audio and connectivity hardware will be distributed by TD SYNNEX across the US and Canada.

L-r Boom founders Holli Hulett and Fredrik Hörnkvist; Alex Duncan, and Bryson Boggs, TD SYNNEX

Fredrik Hörnkvist, who co-founded Boom in Texas on 2020, said: “TD SYNNEX sits at the centre of the technology partner ecosystem with access to a wide variety of customers. They represent a major milestone in our expanding worldwide reach and we are very excited by the huge potential this partnership represents.”

He added: “TD SYNNEX is renowned as a leading IT distributor with over 150,000 customers encompassing the SMB, enterprise and pro AV sectors. Working together is a significant step forward for us.”

Fellow founder Holli Hulett said: “Boom is now making waves globally by delivering high performance, high-value products designed to stand out. We’re bold, fearless and not afraid to challenge the status quo. We do things differently to disrupt the industry.”

Sandi Stambaugh, senior vice president of vendor business management at TD SYNNEX, commented: “TD SYNNEX is committed to empowering innovative partners to achieve great outcomes with technology. With Boom added to our comprehensive portfolio of vendor partners, we’re able to enrich the breadth and depth of our offerings so customers can continue to accelerate their business and unlock growth for the future.”

David has been writing about various forms of technology, including AV, for more than 20 years. After training in local media, he worked for many years in London, then moved to York in 2008, where he works remotely and enjoys life in the historic City. As well as technology, he’s spent a lot of time writing for magazines and websites about cricket.