Brazil extend kit partnership with Nike until 2038

The Brazil Football Federation (CBF) has signed a contract renewal with kit provider Nike that runs until 2038.

The new deal will ensure a 40-year collaboration between Brazil and Nike, with the U.S. manufacturer’s partnership with the national team dating back to 1996.

Brazil’s existing deal with Nike had been due to expire in 2026, and the new contract will come into force in January 2027.

As part of the new contract, the CBF will be entitled to royalties from the sale of Brazil national team shirts, and the governing body says this will “significantly impact the value of the contract”.

The new contract means Brazil will wear a Nike kit at the 2027 Women’s World Cup, a tournament the country is hosting for the first time.

Brazil and Real Madrid forward, and Nike athlete, Vinicius Jr said: “Nike has been an integral part of my journey as a football player, providing me with the best possible products to support my performance on the pitch. I am excited to see the positive impact this partnership will have on young Brazilian players and the sport as a whole.”

(Marcio Machado/Eurasia Sport Images/Getty Images)

Brazil’s Nike partnership saw the national team wear a Nike strip as they won a record fifth World Cup in 2002, and when they hosted the men’s World Cup in 2016.

Brazil’s women’s side finished runners up at the 2007 World Cup in a Nike kit, and have also won three Olympic silver medals during the partnership with the sportswear manufacturer — most recently at the 2024 Paris Games.

“The extension of our partnership with the CBF proudly marks the beginning of our fourth decade of collaboration and reaffirms our long-standing commitment to Brazilian football,” said Doug Bowles, Nike’s vice president and general manager for Latin America.

“We are excited to continue working together to inspire the next generation of Brazilian players, promoting a more inclusive and equal sport for all athletes in Latin America and around the world. And of course, we are thrilled to continue bringing Nike’s most advanced football innovations to the CBF to shape the future of the sport.”

In addition to its new deal with Brazil beginning in 2027, it was confirmed in March the German national team was ending its long-standing partnership with Adidas and has signed a deal that will see Nike make its kits from 2027.