Product applications
Typcal has three product formats for its mycelium: fresh biomass (ideal for alt meat), dry powder with 45% protein (ideal for cookies, snacks, cereals, bars etc), and a mycelium concentrate targeted at the sports nutrition segment, said Ibri. “The vegetable proteins we have nowadays are poor in terms of texture and taste but whey protein prices are increasing year over year and producers are becoming nervous.”
“The other thing that’s attractive about our mycelium is that it’s a complete protein and also very rich in beta glucan [a soluble fiber with a wide range of health benefits].”
Another appealing aspect of Typcal’s organism is that you can make whole cut meat analogs with a very clean label, he claimed. “Our [fungi-based] chicken fillet only has three ingredients: mycelium, starch, and natural flavor.”
When it comes to terminology, an area that has proved challenging for players in the space, Typcal prefers to use the term “mycoprotein,” said Ibri. “Nobody here knows what mycelium is, so we need to explain to the consumer what we’re doing, because it’s not mushroom. This is another reason why we’re b2b, as we need to work with the food industry that has the resources and the distribution capability to develop this market.”
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Publish date : 2024-08-05 07:29:00
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