According to Andreas Bardun, global CEO of the KTO Group, the license is exclusive to the KTO brand and represents a fundamental step towards the sustainable expansion of its operations in Brazil.
“We have been preparing for over two years to be among the first brands in the segment to apply for a license in the country. We are happy and excited about this new phase of the Brazilian market, which tends to be one of the largest in the world,” explains Bardun.
The KTO brand has become famous in Brazil for its expansion strategy with hyperlocal communication, focused on the experience of communities of sports and entertainment lovers. The company began its journey in the South of the country, and today serves players in all Brazilian states.
The brand is also present in the sponsorship of sports broadcasts such as the Paris Olympics on SporTV, the Brasileirão on CazéTV, the Libertadores da América and the Sudamericana on Paramount+, in addition to being an official sponsor of Chapecoense.
On Sigap, it joins Betano, SuperBet, Rei do Pitaco, Sportingbet, Big Brazil (Caesars Sportsbook) and NSX (Betnacional, Mr. Jack Bet and Pagbet).
Source: GMB
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Publish date : 2024-08-05 04:49:00
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