The catalyst behind this surge? The Eras Tour visited Argentina and Brazil in November, igniting demand across all travel sectors in Latin America.
Latin America Skift Travel Health Index Performance by Sector
SectorJun-23Jul-23Aug-23Sep-23Oct-23Nov-23Oct-NovAviation104104105101104113+9Hotels132122126128125135+10Vacation Rentals128131132134125129+4Car Rental989490103100101+1
Hotels in cities hosting The Era’s Tour reported very high occupancy levels, even with elevated rates due to the surging demand. São Paulo, Brazil, achieved its highest monthly ADR in November. Hotel bookings witnessed the highest jump and were soaring even after the concert dates.
While the region revels in the upsurge, challenges still persist in the form of inbound travel volumes, which have yet to fully rebound to pre-pandemic levels across most countries in Latin America. Brazil’s new visa policy of an e-visa requirement from January 2024 onwards may potentially impact these arrival numbers further.
Get more insights in our latest November 2023 Highlights report.
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Source link : https://skift.com/2023/12/22/latin-america-gets-a-swiftie-bump-achieves-new-record-high/amp/
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Publish date : 2023-12-22 03:00:00
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