Lotus Eletre Carbon interior. The Lotus Eletre Carbon, like most modern vehicles, comes with a central touchscreen infotainment system.
Lotus Eletre Carbon interior. The Lotus Eletre Carbon, like most modern vehicles, comes with a central touchscreen infotainment system.
Lotus
“Our design manifesto is encapsulated in three principles: Digital, Natural, and Analogue, which guide all future Lotus vehicles. The Digital aspect focuses on intelligent, intuitive experiences. Natural centers on human-centric, emotionally connected design, and Analogue represents our ongoing advancement of precision performance engineering. With these core principles in mind, we ensure that our EVs still offer the performance, handling, and overall driving experience of a true Lotus car,” said Trantini.
“Even with the added weight of EV architecture, our Eletre SUV still feels sporty and nimble, while being functional for everyday use,” he said.
Prices have risen to supercar levels in this new era of electrification as the brand has positioned itself against high-end sports cars. That Lotus Eletre Carbon is $229,000 USD and the forthcoming Emeya sedan is also expected to start around $100,000 USD. Its Evija electric supercar is more than $2 million USD. The gasoline-powered Emira is its least expensive vehicle at $77,000 USD.
These Lotus products need to be both functional and sporty. Many of its customers come from affluent socioeconomic backgrounds, but not all. Most share a passion for driving and for the heritage of the brand. Lotus keeps that enthusiasm going through local car clubs around the country and says that the Emira, its last gasoline-powered vehicle, is expanding that.
“Whether longtime fans or new owners, our customers are drawn to Lotus because the brand represents something unique and, ultimately, is for the drivers. They fully resonate with the brand’s DNA,” said Trantini.
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Publish date : 2024-10-11 23:00:00
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