TORONTO — Porsche Cars Canada appoints Trevor Arthur as its new president and CEO, effective October 1, 2024.
Arthur previously served as VP of Area West, at Porsche Cars North America. He joined the brand in 2008 as a regional manager for PCL and then held the role of sales director until 2016.
Before his time with Porsche, he previously worked in sales and service with two other automotive brands in Canada. He received a diploma in Business Administration and automotive Marketing from Georgian College in Barrie, Ontario.
Trevor Arthur succeeds John Cappella who has been at the helm of the Canadian subsidiary since September 2022. Under Cappella’s leadership, PCL grew its sales to pass the 10,000-unit threshold for the first time and reach its highest annual level in 2023. In addition, he oversaw the construction of its first-ever Porsche Experience Centre slated to open in the Greater Toronto Area later this year. Cappella has taken over as executive VP and COO at PCNA.
A successor for Arthur’s former role as VP of Area West, at Porsche Cars North America will be announced later.
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Publish date : 2024-09-26 06:30:00
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