WHO BENEFITED? The images and reels showcased the Black Urchin and Stingray City.
WHAT WAS THE COVERAGE LIKE?: The trips resulted in numerous posts on social media, including Instagram and TikTok, highlighting Cayman as a place for a bachelor or bachelorette party. Cayman’s marketing agency Praytell has lauded the success of the partnership on its own Instagram account.
WHAT’S THE REACH?: According to her TikTok page, Mei Mei has 3.7 million followers.
DISCLAIMER: Some but not all of the posts indicate that the trip was part of a paid partnership with the Cayman Islands.
The agents: Project Latin America
WHO VISITED? 13 travel agents from Latin America visited in June and July.
WHERE DID THEY GO? The group split their time between the Marriott in Grand Cayman and the Southern Cross Club in Little Cayman.
WHAT WAS THE TAB? The total cost for the four-day trip was around $20,000. It was one of five similar trips for LATAM agents in the last three years totalling around $120,000.
WHO BENEFITED? On their latest trip, the agents visited the Cayman Islands National Museum, took a wellness class at Vida in Wet Bay, visited Crystal Caves and Pedro St James, and lunched at Island Naturals and Rum Point.
WHAT WAS THE COVERAGE LIKE? The idea behind funding visits for travel agents is to build relationships and have them market itineraries to their clients. Cayman has focused on Latin America as a possible growth market.
WHAT’S THE REACH? Cayman currently gets just over 5,000 visitors a year from Latin America. The Department of Tourism hopes the agents will help it get more market share, particularly from Brazil.
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Publish date : 2024-12-01 16:00:00
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