Wild Sheep Content, the high-flying L.A.-based production-distribution house of former Netflix international chief Erik Barmack, is teaming with International Emmy winner Hernán Caffiero on “Raza Brava,” a fiction series described as diving into the dark underworld of the barra brava – a ferocious fan gang – of Colo-Colo, Chile’s most popular football team.
Backed by The Mediapro Studio, Wild Sheep is also handling international sales. Now in production, “Raza Brava” is produced by Wild Sheep Latin America and Caffiero’s Trini Films.
A four-episode series, “Raza Brava” follows on the Wild Sheep-produced hit “Cromosoma 21,” an original crime mystery thriller sold to Netflix for Latin America and Spain and to local broadcasters around the globe.
Created and directed by Caffiero, renowned for International Emmy winner “The Suspended Mourning,” “Raza Brava” will be ready for delivery in Spring 2025; First-run rights are open worldwide, noted former Netflix Head of International Originals Barmack, who founded Wild Sheep Content in 2019.
Set between 1981 and 2000, based on true events and written by Caffiero, “Raza Brava” turns on Barti, who grows up in the 1980s as a poor neighborhood kid from a marginalized part of Chile’s Santiago who rises with his best friend to become the leaders of Colo-Colo’s notorious football gang Garra Blanca.
“The two boys find hope and empowerment through football and a fan group in the face of poverty and an oppressive world,” said Jimena Rodríguez, head of Wild Sheep Latin America.
“Yet their very search for freedom sees them constructing their own prison. They were born condemned, condemned to be prisoned, to be the ‘bastard’ sons of Pinochet,” Caffiero added.
“Raza Brava” stars Karla Melo (865,000 followers, “El Reemplazante,” “Perdona Nuestros Pecados”), Gabriel Muñoz (“Baby Bandito,” “La Jauría”), and David Gaete (“Matar a Pinochet,” “Un Lugar Llamado Dignidad”).
Caffiero, Barmack on ‘Raza Brava’
“Raza Brava” was inspired by an image that went around the world: of a man in Colo-Colo’s football stadium drenched in the blood of his best friend whom he had just stabbed. The series asks how that could come about, said Caffiero.
“It’s not just a football story, but is using football as a backdrop to tell a bigger story,” said Barmack, noting that Caffiero is known for creating “socially impactful and emotionally resonant content.”
In his first doc-feature, made in 2007, Caffiero shot extraordinary images of the Colo-Colo fans on their terraces, a heaving, chanting mass of rabid fans engulfed in the smoke of red flares whose devotion to their club is like a calling, its big championship wins the “triumph of the outsiders.”
Colo-Colo’s name, Caffiero noted, comes from a Mapuche lord, pictured on its insignia.
“We are interested in the production of buzzy subjects in Latin America,” said Barmack. On “Raza Brava,” “We have the chance to work with an International Emmy winner and his creative team and a huge international brand.”
Colo-Colo is by far the most popular sports team in Chile, with over 8 million fans. Over 42% of the Chilean population are fans of the club, Barmack observed. The team’s large fan international fanbase ranges from the U.S. to Australia, Brazil, Nordic countries and Japan.
The club will be celebrating its 100th anniversary next year. “We will be tying the celebration in with the release of the series, leveraging the increased media coverage and their massive marketing network to provide promotional support to ‘Raza Brava,’ Barmack told Variety.
Caffiero, Wild Sheep Content Titles
Caffiero broke out to global attention with “The Suspended Mourning” (“Una historia necesaria”), an emotionally gutting Intl. Emmy short series winner in 2018, which delivered brief vignettes of desaparecidos under Pinochet: both the impact of their loss on loved ones and what happened to them, if known from recent DINA agent confessions.
He scored another International Emmy nomination this year producing, co-writing and directing his series “La Vida de Nosotras,” detailing in fictionalized recreations led by well-known actors 16 cases of machista violence, women’s resilience and the battle of their loved ones for justice. Caffiero’s docuseries “Beyond Diego,” a portrait of Diego Maradona from Disney Buena Vista International, bowed on Star+ and won the Produ Award for best biographical series in 2022.
Wild Sheep has led the development and produced more than 25 projects across 10 territories, Barmack noted, including “Like a Dragon: Yakuza” for Amazon Prime Japan, and the adaptation of Camilla Lackberg’s bestselling “Fjällbacka” series for TF1. Jimena Rodriguez, producer of “The Three Idiots,” heads up Wild Sheep Latin America, which has had projects with Netflix, Amazon Prime (“Ahora Que No Estás”), Videocine and Cinépolis.
Jimena Rodríguez, Hernán Caffiero and Erik Barmack
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Publish date : 2024-12-19 02:16:00
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