This article is adapted from AQ’s forthcoming special report on trends to watch in Latin America in 2025. Since its founding in 2015 as a food-delivery service, Rappi has grown at a dizzying pace. In less than a decade, the Softbank-backed startup has morphed into a “super-app” with operations in nine Latin American countries and a market valuation above $5 billion—beyond, perhaps, the wildest dreams of its three Colombian founders. So far it has disrupted the region’s delivery and fintech sectors, and more is on the horizon. The company has built a rising empire by taking…
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Publish date : 2025-01-06 04:49:00
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