Tru by Hilton, Hilton’s vibrant and practical hotel brand, has officially entered the Colombian market with the opening of Tru by Hilton Cali Sur.
Located in Cali’s Bochalema Plaza, this new hotel is the first of its kind in Colombia and promises a fresh take on hospitality, appealing to both business and leisure travelers.
Managed by Hoteles MS, the hotel is surrounded by prominent universities, shopping centers, renowned hospitals, and two of Colombia’s leading technology hubs, making it a prime destination for visitors to the bustling city.
Tru by Hilton Cali Sur features 98 modern and functional rooms designed to provide the perfect balance between comfort and style. Guests can enjoy a variety of amenities at the hotel, including a well-equipped gym, free Wi-Fi, and social spaces for games and gatherings.
Guests can start their day with the “Top It” complimentary breakfast bar, where they can customize their meal with a variety of delicious toppings for pancakes, bagels, oatmeal, and more. The hotel also offers a 24/7 market stocked with snacks, beverages, and travel essentials, providing guests with convenient access to whatever they may need during their stay.
The hotel is located in Bochalema Plaza in the southern part of Cali, a city known as the “Branch of Heaven” for its warm climate and vibrant salsa culture. Cali is an important economic and cultural center in Colombia, famous for its hospitality, cuisine, and diverse tourist attractions, making it an ideal destination for both business and leisure travelers.
Tru by Hilton Cali Sur is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 24 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi.
Members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using Digital Key.
Since its launch in Mexico and Brazil in 2023, the Tru by Hilton brand has achieved breakout growth in the Caribbean and Latin America, with 20 planned hotels including upcoming market firsts in Argentina, Chile, Costa Rica, Dominican Republic, Honduras and Puerto Rico.
The arrival of the Tru by Hilton brand to Colombia builds on Hilton’s rapid expansion in the region. In the last decade, Hilton has tripled in size in CALA, expanding to nine new countries and territories, and launching seven new brands, including Tru by Hilton.
Hilton currently has a portfolio of more than 225 open hotels and resorts in 29 countries across the Caribbean and Latin America, with over 20 hotels in Colombia. The company is actively pursuing additional growth opportunities and currently has a robust development pipeline of more than 170 hotels in various stages of design and construction throughout the region.
Photos: © 2024 Hilton
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Publish date : 2024-11-02 03:08:00
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