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Reggio Calabria has seen searches increase by more than 500 per centCredit: Alamy
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Spain’s Córdoba is often overlooked, but is not trendingCredit: Alamy
The Travel Trends report is based on searches between January and June in 2023, compared to the same time in 2024.
Coming out on top was Reggio Calabria in Italy, with 541 per cent increase in searches.
Both easyJet and Ryanair have launched flights from the UK to Lamezia Terme, the airport in Calabria.
The seaside region is a cheaper alternative to the pricey Amalfi Coast.
Read more on holiday hotspots
Coming in second was Tartu in Estonia, with a 294 per cent increase in searches.
The overlooked city has been named the European Capital of Culture for 2024.
Spain’s Córdoba also made the list, a city Brits may not think to visit, but has seen an increase on searches by 133 per cent.
In the southern region of Andalusia, it was once one of Europe’s largest cities, and has a lot of African influences.
It’s main attractions include the huge Mezquita mosque and the Renaissance Viana Palace.
It’s not the easiest to get to you – Brits have to fly to Seville then take a train taking just under an hour – but the city recently recorded record overnight stays from tourists.
Rarely-visited European country billed new holiday destination for 2025
Other European destinations to make the trending list include Tromsø in Norway, with an increase of 85 per cent.
Most head to Tromsø for the Northern Lights, and easyJet, British Airways and Norwegian have new flights.
And Germany’s Stuttgart made the top ten, with a 70 per cent increase in searches.
Naomi Hahn, VP of Strategy at Skyscanner comments: “Skyscanner’s Travel Trends report reveals that 2025 will be the year of collective travel experiences.
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Estonia’s Tartu was named this year’s European Capital of CultureCredit: Alamy
“Now, more than ever, travellers are increasingly seeking travel experiences that foster community and collective discovery.
“The cost of living, though, remains top of mind and our money-saving tools continue to rise in popularity.
“Our ‘Everywhere’ search, showing prices from the lowest to highest from airports to global destinations, is still one of the top search destinations for travellers globally this year.”
The top 10 includes other long-haul destinations too.
Siem Reap in Cambodia, America’s Baltimore and Portsmouth in Dominica are trending.
The list also included Panglao Bohol in the Philippines and Thiruvananthapuram in India.
Skyscanner’s top trending destinations for UK travellers
Skyscanner have revealed the destinations with the biggest search increase
Reggio Calabria, Italy +541%Tartu, Estonia +294%Siem Reap, Cambodia +241%Baltimore, USA +217%Portsmouth, Dominica +186%Córdoba, Spain +C%Tromsø, Norway +85%Panglao Bohol, Philippines +77%Stuttgart, Germany +70%Thiruvananthapuram, India +66%
Brittany in France has also been named a top trending holiday destination for 2025 by American Express.
And Brits can reach it by ferry, with routes from Plymouth and Poole.
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Tromsø made the top list tooCredit: Alamy
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Spain’s Cordoba has seen an increase of 133 per centCredit: Alamy
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Publish date : 2024-10-09 19:01:00
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