Dominican Republic Announces New ‘Taste the Paradise’ Tourism Campaign

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Last updated: 4:35 PM ET, Wed August 14, 2024

WHY IT RATES: The Dominican Republic launched its "Taste the Paradise" tourism campaign in Miami, emphasizing cultural richness, landscapes, and hospitality, while promoting the country in the U.S., Canada, Latin America, and Europe. —Janeen Christoff, TravelPulse Managing Editor

In an exclusive event held at the iconic Faena Forum in Miami, the Dominican Republic launched its new and vibrant tourism campaign under the concept of "Taste the Paradise."

With the presence of prominent allies of the destination and representatives of the industry, this initiative invites the world to discover and enjoy everything that this Caribbean destination has to offer. This event marks the beginning of a series of promotional actions that will be carried out in different key cities in the United States, Canada, Latin America, and Europe, reaffirming the Dominican Republic's commitment to position itself as a world-class tourist destination.

The "Taste the Paradise" campaign focuses on showing that the Dominican "flavor" goes beyond gastronomy. It is a mix of the warmth and hospitality of its people, the richness of its culture, and the diversity of its landscapes. The creatives highlight how every aspect of the country, from its traditional dishes made with fresh products from the land and sea to the waterfalls and mountains, offers a unique and unforgettable experience.

"With this campaign, we reaffirm our commitment to present the authentic essence of the Dominican Republic, inviting everyone to experience a destination that stimulates the senses and offers unparalleled experiences that are enjoyed with each visit," highlighted David Collado, Minister of Tourism of the Dominican Republic.

At the same time, the Minister expressed with emotion that the launch of the campaign was happening simultaneously in Toronto, New York, Los Angeles, and Colombia. The United States occupies first place in sending tourists to the Dominican Republic. During the period from January to June 2024, 48% of non-resident arrivals to the country came from the United States, representing an increase of 11% compared to the same period in 2023.

The campaign stories take place in three iconic settings: Punta Cana, Samaná, and Puerto Plata, the campaign highlights emblematic places such as the Paseo de Doña Blanca, the Ojos Indígenas Ecological Reserve, Frontón Beach, etc.

"Taste the Paradise" seeks to attract travelers from all over the world to experience a combination of unforgettable moments with accomplices of adventure. The vibrant colors, native aromas and flavors, and musical rhythms declared the cultural heritage of humanity, create an enveloping atmosphere that promises to turn each visit into delicious moments to remember and repeat.

For more information about the “Taste The Paradise” campaign, access the website: www.godominicanrepublic.com.

SOURCE : Dominican Republic Ministry of Tourism press release.

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