A ‘FAST’ Focus On El Salvador Comes To U.S. Viewers

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For those in the National Capital Region, the Hispanic community has long been dominated by those of Salvadorean heritage. Over the past three decades, however, Salvadoreans have settled in cities and towns across the U.S., becoming a major segment of the total U.S. Latino population.

Now, this group of Hispanics has a free, ad-supported streaming television channel devoted to them, with Spanish-language programming. It comes courtesy of Hemisphere Media Group.

Introducing El Salvador 24 (ES24), billed as the first “FAST” channel focused exclusively on those from the Central American nation who now call los Estados Unidos home.

ES24, not to be confused with RTVE’s “24h” offering in Spain, will offer what HMG calls “a comprehensive range of news and entertainment programming,” primarily sourced through a partnership with Telecorporación Salvadoreña (TCS).

Consumers can access ES24 via ViX, fubo, Sling TV and Sling Freestream.

According to HMG, Salvadoreans comprise 4.0% of the total U.S. Hispanic population, and reside largely in California, Texas, New York and “Suburban Maryland” — communities in Montgomery and Prince George’s County, closest to the District of Columbia.

“With daily live newscasts [including Noticiero 4 Visión Meridiano and Teledos Estelar] , in-depth news analysis, and extensive sports coverage [including La Polémica], ES24 will keep viewers informed and engaged with the latest local and global events,” HMG said in a release issued on Wednesday. “Moreover, the channel will serve as a cultural hub, showcasing the beauty, traditions, and festivities of El Salvador, while featuring popular TV personalities and family-friendly variety shows.”

HMG President/CEO Alan Sokol commented, “As the first FAST channel of its kind, ES24 fills a significant gap in the market, providing a free, dedicated platform for news, entertainment, and enriching programming that resonates with this vibrant and prominent demographic that yearns to stay connected to their country of origin.”

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A ‘FAST’ Focus On El Salvador Comes To U.S. Viewers

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