(Source: statcounter.com)
As of November 2023, the majority of the market share of the iOS version is captured by iOS 16.6 resulting in 31.51%. The iOS Version with the lowest market share as of today is 4.18%. iOS 17.1 has a comparatively growing share in 2023 resulting in 17.98%.
(Source: statcounter.com)
As of November 2023, the top three operating systems leading the market are Android (38.27%), Windows (30.6%), and iOS (16.54%). Compared to other OS Linux has only 1.44% of worldwide market share.
By Demographics
iPhone vs Android users by gender worldwide:
Gender
iPhone
Android
Male
28%
60%
Female
31%
54%
(Source: explodingtopics.com)
As of 2023, global iPhone Usage Statistics show that there are more female iPhone users compared to males resulting in 31% and 28% respectively. However, gender-wise users state that Android has more users resulting in males (60%) and females (54%).
iPhone vs Android users by age worldwide
Age
iPhone
Android
Gen Z
31%
57%
Millennial
35%
55%
Gen X
22%
60%
Baby Boomer
23%
55%
(Source: explodingtopics.com)
Compared to Android users around the globe, iPhone users are smaller in numbers. However, considering the generation-wise bifurcation, millennials contribute the highest percentage of users resulting in 35%, followed by Gen Z (31%), Baby Boomers (23%), and Gen X (22%).
iPhone vs Android users by age, United States
Age
iPhone
Android
18-34
58%
41%
35-54
47%
53%
55 and older
49%
51%
(Source: explodingtopics.com)
Similar to other iPhone Usage Statistics by demographics, the iPhone has low participation of users aged 35 and above as compared to Android users. However, users between 18 to 34 years are highest in the case of iPhone resulting in 58% and Android (41%).
By Leading Apps
(Source: statista.com)
As of June 2023, WhatsApp Messenger has 4.63 million downloads on iPhones around the world in the social networking apps category. Other top-ranking apps for iPhone were Telegram Messenger – 2.8 million, Facebook – 2.28 million, Messenger- 2.07 million, and Google Meet 1.47 million.
Here is a list of the Most Downloaded free iPhone Apps in 2022Â and June 2023
Rank
2022
June 2023
1.
Tik Tok
Google
2.
Youtube
CapCut – Editor De Video
3.
Instagram
ICOCA
4.
Snapchat
ChatGPT
5.
Facebook
TikTok
6.
Messenger
WhatsApp Messenger
7.
Google maps
YouTube
8.
Gmail
Instagram
9.
Zoom
Google Chrome
10.
Amazon Shopping
TikTok – Global Video Community
(Source: demandsage.com)
Comparing the list of most downloaded free iPhone apps in 2022, there is a vast difference in the rank. The apps that were in the top 5, were seen in the below-ranked numbers such as YouTube, TikTok, and Instagram. Whereas, Google, CapCut – Editor De Video and ICOCA are the top three free leading apps as of 2023.
By Model Prices
(Source: statista.com)
All models of the iPhone are priced at more than $400. However, iPhone 15 Pro Max is the priciest iPhone of all models with a starting price of $1,200 to $,1600 depending on the storage capacity. iPhones with less than 512GB are comparatively affordable models for everyone that includes, iPhone SE, iPhone 13, and iPhone 14.
A 10-Years Analysis of iPhone Usage Statistics by Total Users
(Source: statista.com)
Looking at the above chart, iPhone Usage Statistics show that, the percentage of users in the United States of America has comparatively been stagnant over the past few years. Considering the brand, every year, it has seen only a percent growth in total users till 2022.
By Depreciation Value in 5G enabled iPhone
As of September 2023, the top 3 iPhone models with the highest depreciation value since launch are iPhone SE 2nd Gen (2020) 64 GB (75.7%), iPhone SE 2nd Gen (2020) 128 GB (73.1%), and iPhone SE 2nd Gen (2020) 256 GB (72.5%).
On the other hand, the models with the least depreciation values are iPhone 14 Pro (2022) 128 GB (38.3%), iPhone 14 Pro Max (2022) 128 GB (36.1%), and iPhone 14 Pro Max (2022) 256 GB (33.1%).
iPhone Usage Statistics by Factors Affecting Purchase Decision
(Source: statista.com)
As of 2023, in the United States of America, iPhone users are more comfortable purchasing high-priced iPhone even if it is environmentally friendly resulting in 63.4% compared to Android users resulting in 55.9%.
On the other hand, 44.1% of Android and 36.6% of iPhone users said they would choose a cheaper brand.
By iOS Version Compatibility
(Source: statista.com)
By Shipped Smartphones in 2023 and 2022
(Source: forbes.com)
During the first half of 2023, the iPhone 14 Pro Max recorded the highest number of shipped smartphones around the world, resulting in 26.5 million, followed by the iPhone 14 Pro (21 million) and iPhone 14 (16.5 million). Moreover, in 2022, the iPhone 13 and iPhone 13 Pro Max generated 33.7 million and 23 million shipments.
Smartphone Brand Awareness in the USA
(Source: statista.com)
As of October 2023, the top 3 companies with the highest brand awareness in the United States of America are Samsung Galaxy (94%), Apple iPhone (93%) and LG (89%). However, Honor, Nothing, and Teracube have the least brand recognition in the country resulting in 16%, 13%, and 12%.
Smartphone Brand Ownership Ranking in the USA
(Source: statista.com)
According to iPhone Usage Statistics, half of the users who own smartphones, are using Apple iPhones resulting in 49% in October 2023. Samsung Galaxy is the second most owned brand contributing by 42%. Apple and Samsung are major players in the market while others are growing brands such as Motorola, Honor, LG, Nothing, OnePlus, etc, all of which with less than 20 of ownership in the USA.
Conclusion
These iPhone Usage Statistics confirm the popularity of the Apple brand. Since its launch, it has gained better brand awareness because of its camera and other features on the smartphone. Apple products are said to be the most secure devices from any attacks. These smartphones can understand the user in a way that it is a person. Apple has a strategy to launch a new series of iPhones each year which is making technology lovers upgrade their phones continuously. Looking at these insights, Apple has a bright future!
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Sources
Which is the cheapest iPhone?
As of 2023, the iPhone SE (3rd generation) is the cheapest iPhone to buy which costs $429.
Which is the overall best iPhone?
According to PCMAG iPhone 15 Pro Max is the overall best-rated iPhone till today.
iPhone Usage Statistics 2024 By Region, Market Share, App Retention and Demographics
Data is from 2023 and 2024 and forecast data is for 2025 and 2026. We also expand the forecast data to 2027 and 2028.
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* This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
iPhone Usage Statistics 2024 By Region, Market Share, App Retention and Demographics
August 29, 2024
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Publish date : 2024-09-04 07:54:00
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