Barbados: IICA to launch new study on rural connectivity

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to focus on women, youth in family farming THE Inter-American Institute for Co-operation on Agriculture (IICA), in collaboration with partners Bayer, Microsoft, and GSMA, is set to release a new study on rural connectivity in Latin America and the Caribbean, focusing on the role of women and youth in family farming. The launch event, which coincides with the International Day of Rural Women, will feature high-profile participants, including Prime Minister of Barbados Mia Mottley, Honduras’ Secretary of Agriculture Laura Suazo, and IICA Director General Manuel Otero. The study, titled “Breaking Down Barriers, Narrowing Gaps: The Key Role of Women and Youth in Digital Technology Adoption in Rural Areas of Latin America and the Caribbean,” was conducted by IICA with support froical information from three previous IICA studies. The report offers insights into how digital technology adoption can be fostered in rural family farming, providing policy recommendations for both public and private sectors. Joining the event will be notable figures such as Nancy Andrea Moreno Lozano, Director of Rural Women at Colombia’s Ministry of Agriculture, and María Eduarda de Lima Vasconcelos, Brazil’s General Coordinator of Rural Youth. Sandra Ziegler, the IICA specialist behind the study, will present the

findings. Trigidia Jiménez, a recognised Bolivian rural leader and expert in traditional crops, will offer the perspectives of family farmers. The document aims to promote digital transformation in rural agriculture, ensuring that women and youth—key pillars of family farming—are not excluded from technological advancements. According to a 2022 IICA study, approximately 72 million rural inhabitants in Latin America and the Caribbean still lack access to internet services that meet basic quality standards.

The study highlights the growing influence of information and communication technologies in transforming agriculture and aims to drive inclusive digital adoption in farming, enhancing both agricultural productivity and sustainable development across the region.

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