CBS
Leevers Supermarkets aren’t new to Colorado. They operate Save-A-Lot stores across the state, and they operate stores that cater to the Latino community, but their new store in La Plaza Colorado is different than anything they’ve done before because it caters to one of Colorado’s fastest-growing populations; Latinos with roots from places other than Mexico.
“We’re catering to Central American Hispanics. We have a lot of the products that they recognize from their home countries,” said Valero.
“A lot of the canned goods that they don’t find at other grocery stores around us, a lot of the fresh produce, the cuts of meat we have,” he continued. “A lot of Central American meat cutters that are familiar with what the people want, it may be the same item in a different language, but when people ask what they know, exactly what they’re looking for.”
CBS
In a state whose Latino population is largely Mexican, catering to smaller ethnic groups may seem like a gamble, but they’ve only been open for ten days and they say business is booming.
“It’s been very busy, and they’re very happy with the success we’re having. We recruited about 60 to 70 employees from the immediate neighborhood, and we’re still looking to hire more as business continues to grow,” said Valero.
Michael Abeyta
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Publish date : 2024-10-26 07:50:00
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