Top outside groups are plowing tens of millions of dollars this week into new ad reservations for the final sprint to Election Day, with all signs pointing to an extremely competitive race set to be contested in seven battleground states.
Yesterday, FF PAC, the leading super PAC backing Kamala Harris, added more than $20 million to its ad reservations over the final month of the race. The group has run more than $114 million worth of advertising since Harris took over the Democratic ticket – and now has more than $201 million in remaining bookings.
Over the final five weeks of the race, FF PAC is set to concentrate its ad dollars in battleground Pennsylvania, where the group has nearly $42 million reserved; Michigan, where it has more than $27 million booked; Arizona, with $22 million; North Carolina, with $19 million; Georgia, with $18.5 million; Wisconsin, with $17 million; Nevada, with $10 million; and an additional $4.4 million directed to Nebraska.
On the other side, several leading pro-Trump super PACs have also ramped up their spending this week.
MAGA Inc., the top pro-Trump outside group, bought a total of $20 million in new ad time so far this week, with reservations beginning at the end of September and stretching through Election Day.
Between July 22 and today, when President Joe Biden dropped out, MAGA Inc. has been the largest non-candidate advertiser in the 2024 race, spending more than $140 million on ads in that stretch.
Including its new bookings, MAGA Inc. now has nearly $60 million in ad time booked through Election Day, targeting four of the key battleground states: $32 million in Pennsylvania, $10 million in Georgia, $9 million in North Carolina, and $7.3 million in Arizona.
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Publish date : 2024-09-27 01:57:00
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