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On 29 April, Starbucks Coffee Company revealed plans to enter markets in Ecuador and Honduras by the end of 2024.
As part of its Triple Shot Reinvention with Two Pumps strategy announced in November 2023, which includes driving store expansion to 55,000 locations globally by 2030, Starbucks will will open stores in Quito, Ecuador, and San Pedro Sula, Honduras. The venues will be the company’s first in the two countries.
“Latin America has been integral to Starbucks business since our founding in 1971,” says Brady Brewer, CEO of Starbucks International.
“Over half of the coffee Starbucks sources worldwide each year comes from the region, and we are proud to continue bringing the Starbucks Experience to more people, in more places, in celebration of the region’s rich coffee heritage.”
Starbucks currently operates in 26 markets in the Latin America and Caribbean region and 88 globally. The company had steadily grown in the area, with 1600 stores employing more than 22,000 members of staff.
The Ecuador store is due to open in July, while the Honduras location is expected later in 2024. The stores will be launched in partnership with Delonorte S.A. (Ecuador) and Premium Restaurants of America (Honduras). Starbucks says the operators have been chosen for their extensive local market knowledge and proven ability to deliver the exceptional Starbucks Experience to customers.
Source link : https://www.gcrmag.com/starbucks-to-enter-ecuador-and-honduras-markets/
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Publish date : 2024-05-02 03:00:00
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