Runners compete at the 1986 Asics Tiger International Track Classic. (Photo by Gary McLean/Fairfax Media via Getty Images)
In short, Onitsuka Tiger became Asics.
Onitsuka Tiger consolidated with the fishing and sporting goods company GTO, as well as athletic uniform maker Jelenk, to form Asics in 1977. The new company’s name is an acronym for the Latin expression, “Anima Sana In Corpore Sano,” which translates to “a sound mind in a sound body.” For a time, business in America was even conducted under the name Asics Tiger Corporation to connect the two brands.
While Asics uses the striping that originated with the Mexico 66, Onitsuka Tiger sneakers are still produced under the elder brand name. Think of the relationship a bit like Jordan Brand and Nike, but rather if Jordan Brand came first and eventually became a branch of Nike.
About the Author:
Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
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Publish date : 2024-08-28 07:20:00
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