(Image credit: Brompton Technology)
To usher in their new volume at Estudios Churubusco, Simplemente recently wrapped shooting two seasons back-to-back of the upcoming Amazon Prime original series Cada Minuto Cuenta (Every Minute Counts). The drama series centers on the catastrophic 1985 earthquake that struck Mexico City, and the subsequent rescue attempts and survival stories. The series will premiere in late 2024.
“Virtual production was so perfect for this project because we were able to recreate the city in the correct period, as well as the large-scale destruction, and have it all be so intensely lifelike. I remember my father and I helping with the rescue efforts at one of these actual locations, and stepping into the volume and seeing it brought me right back, it was so immersive,” shared Reina.
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“Being able to capture everything in-camera was critical for the filmmakers,” added Hansen. “It’s such an intense story that it really helps the actors and the whole crew to feel like they are there. The volume inspired them quite a bit. The integration from the art department and the set builders to extend the volume with physical set pieces was incredible and added to the realism. The Brompton processors allowed us to do live color grading on the wall using 3D LUT, which was a huge creative benefit.”
In the past year since opening the Estudios Churubusco stage, Simplemente has also used it to film multiple commercials for various brands, as well as an innovative reality game show series Desafío India Club Cinépolis for theater chain Cinépolis. They even used the volume to shoot Mexico’s second presidential debate on April 28, 2024, which drew a record-breaking 16-plus million viewers.
“The democratization of virtual production has been so rewarding,” said Hansen. “It’s incredible to have all sorts of people come in and be able to try virtual production for the first time, and they’re so energized and engaged when they can see the environment and see the light and frame things properly. The whole process ends up being much more creative and collaborative, and the possibilities are so exciting.”
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“We’re thrilled to support Simplemente in bringing top-tier virtual production to the Mexican market,” shared Adam Callaway, global lead, virtual production and broadcast, Brompton Technology. “Their stage at Estudios Churubusco is state-of-the-art, and it’s exciting to see Simplemente doing everything from prestige television to educational training to commercials. It’s a real resource for the broader filmmaking community.”
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Publish date : 2024-09-03 01:30:00
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