40+ Mind-Blowing Reddit Statistics That Will Blow Your Mind in 2024
August 27, 2024
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Reddit Statistics: Reddit, a prominent social media platform, has continued to demonstrate significant growth and user engagement in 2024. This report delves into comprehensive statistics, analyzing user demographics, engagement patterns, content trends, and revenue streams. As of the most recent update in April 2023, Reddit boasted over 430 million monthly active users, with an anticipated increase in 2024. The platform’s unique structure, revolving around user-created communities called ‘subreddits,’ caters to a wide array of interests, contributing to its expansive user base.
The growth of Reddit stems from several key factors. The platform’s diverse content range, covering topics from entertainment to education, attracts a broad audience. Moreover, the upvote-downvote system fosters community-led content curation, enhancing user experience and retention. Reddit users span various demographics, with a notable concentration in the 18-29 age group, indicating a strong appeal among younger internet users. This report provides an in-depth analysis of these trends, supported by the latest data available, to understand Reddit’s market position in 2024.
Editor’s Choice
Reddit’s approximate value is USD 15 billion.
In 2021, it was initially used by 440.0 million users worldwide.
It ranks as the 9th most-visited site in the United States.
Reddit boasts 430,000,000 active monthly users.
There are over 2 million unique subreddits, also known as “communities.”
Its content heavily relies on external links.
Each day, more than 150 million unique Reddit pages are viewed.
Popular titles contain between 20 and 120 characters.
The platform is predominantly used by men.
In February 2022, 41,037 new subreddits were created.
Nearly half of the users are from the United States.
When exploring new products, 82% of Gen-Z users trust Reddit.
The optimal posting days on Reddit are weekends and Mondays.
Reddit receives 99.99% of its traffic from organic keyword searches.
Technology-related content is highly sought after.
Reddit continues to make fitness and health topics increasingly popular annually.
As of July 2023, Reddit’s statistics indicate that the platform accumulated global traffic of 4.98 billion, a 12% increase from June 2023 with 4.4 billion.
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Reddit Facts
User Demographics: On Reddit, a significant portion of users are male, comprising 65.02% of the user base, with the most significant segments falling within the 25-34 years old (31.70%) and 18-24 years old (30.78%) age groups.
Global Traffic: The United States remains the primary source of Reddit’s global traffic, contributing 48.69% of the visits. Other countries with notable traffic include the United Kingdom (7.05%), Canada (6.99%), Australia (4.19%), and Germany (3.14%).
Content Creation: In the first half of 2023, Reddit users crafted an impressive 4.4 billion pieces of content, alongside establishing over 878,000 new discussion communities.
Trust in Reviews: Reddit garners high trust for product and service reviews, with 82% of Generation Z users showcasing confidence in the platform’s reviews.
Engagement: The average session time on Reddit slightly decreased to 7 minutes and 59 seconds. Nonetheless, the platform maintains high engagement levels with an expanding user base and content diversity.
Subreddit Proliferation: The number of active subreddits continues to expand, surpassing 3.4 million active communities in 2022. This diversity enables users to find specialized communities catering to their specific interests.
Popular Categories: Video games and consoles hold a significant position among the most popular categories on Reddit, representing 17.40% of the forum’s traffic.
Content Strategy: Posts with titles containing fewer than 120 characters tend to attract more engagement, potentially reaching up to 8,700 upvotes.
Platform Utilization: A substantial 72% of Reddit users primarily use the platform for entertainment, while 43% rely on it for news.
General Reddit Statistics
#1. Reddit has an estimated value of USD 15 billion.
Reddit’s total worth increased by 73.8% over seven funding rounds from 2005 to 2021. The journey began with a USD 100,000 funding in the inaugural round. Subsequently, the platform’s worth reached USD 10 billion after a funding round in August 2021, where USD 410 million was raised. As of 2024, Reddit aims for a valuation of approximately USD 15 billion in preparation for its Initial Public Offering (IPO), showcasing remarkable growth and influence in the social media landscape.
#2. Reddit was founded in 2005.
Reddit was established on 23rd June 2005 at the University of Virginia in the US by Alexis Ohanian, Steve Huffman, and Aaron Schwartz.
#3. Reddit ranks as Australia’s 6th most downloaded social media app as of January 2022.
In January 2022, Reddit was Australia’s top social media app with nearly 4.76 million downloads and had amassed 122.5 million downloads globally. The platform experienced significant growth in monthly installs, from 2.9-6.6 million in January 2021.
#4. In 2021, Reddit had a user base of 440.10 million globally.
Reddit saw a stable increase in users from 426.01 million in 2019 to nearly 430 million in 2021.
By 2020, there were 429.87 million users worldwide, and this number is expected to increase further to 457.73 million users by 2025. (Source: Statista)
#5. Nearly 1.5 billion views were received by the Reddit platform in Feb 2022.
According to Statista data, in February 2022, the online forum received almost 1.5 billion views, making Reddit the most-visited website globally.
By Device Traffic
(Reference: semrush.com)
The majority of global traffic comes from mobile devices in the last six months of 2023. The top three countries contributing traffic to reddit.com are the United States of America, Canada, and India, with shares of 43.5%, 6.7%, and 5.71%, respectively. There is 72.7% traffic from unique visitors using mobile devices and 27.3% from desktop traffic in a similar period.
Reddit’s Global Visitors Statistics
#6. In 2020, 17.65 million Australians used Reddit.
Reddit captures a 4.5% share of all traffic on the application from Australia, with 17 million users. From this traffic, about 3.85% originates from desktop devices.
The 17 million Australian users on Reddit contribute to 4.5% of the total traffic on the platform, with 3.85% coming from desktop usage. Statistics further show that the U.S. has almost half the number of Reddit users compared to Australia, at 46.65%. (Source: Statista, Reddit, and Similar Web)
By Demographics
The gender-wise distribution in Reddit Statistics depicts that 66.09% of users are male, while 33.91% are female. When considering the age group, the highest number of users falls within the 25 to 34 years age bracket.
By Website Traffic Sources
Reddit.com predominantly generates traffic through organic search, accounting for 51.65%. Display advertising and paid search each contribute only 0.01% as per the statistics.
By Content, Traffic and Subreddits
Reddit is a community-driven platform primarily focused on user-generated content, community discussion, and engagement rather than advertising. So, why should marketers still be monitoring the Reddit website? The following Reddit statistics offer an explanation.
#7. Reddit ranked 9th among the most visited websites in the United States.
As we delve into Reddit’s fun facts, it’s revealed that Reddit is now one of the top websites in the U.S. However, globally, the site currently stands at 20th position. (Source: Ahrefs)
#8. In 2024, the number of unique subreddits on Reddit exceeded 3.4 million.
The significant growth from over 2 million unique subreddits reported in 2022 highlights Reddit’s expanding user engagement and the diverse interests catered to by these numerous communities. (Source: Oberlo)
#9. Reddit boasts 430 million monthly active users from around the world.
Reddit’s user base is extensive, with 430 million people visiting the platform each month as of 2019. This marks a 30% increase from the previous year’s 330 million users. (Source: Oberlo)
#10. Reddit experiences a 12% year-over-year growth in comments.
As of November 2021, the platform had 2.3 billion comments, a 12% increase from the previous year’s 2 billion comments. Additionally, there was a 1% rise in upvotes, totaling 46 billion. (Source: Reddit)
#11. Around 41,037 new subreddits were created in February 2022.
January 2022 saw approximately 51,509 subreddits added to the Reddit platform. Throughout January 2021, a total of 558,799 new subreddits were created.
The peak number of newly added subreddits was 87,375 in June 2021. (Source: Front Page Metrics and Backlinko)
#12. External links are highly valued types of content.
Reddit statistics reveal that users are keen on discovering new content and websites relevant to their interests. Consequently, posts with external links garner over 16,000 more upvotes than text-only posts. (Source: FoundationInc)
#13. 130,000 subreddits
Of the total 2.2 million subreddits, only 130,000 are considered active communities, meaning they receive more than 5 comments daily.
To maximize the active user base, marketing professionals should focus on engaging with the community. A key factor to keep in mind is the avoidance of overly promotional content, as it may not be well-received by the community. (Source: Oberlo)
#14. Reddit experiences over 150 million page views daily.
If you were not already aware of the scale of Reddit, these numbers should illustrate its vast potential, emphasizing the importance and value of Reddit statistics. (Source: QuickSprout)
#15. The most popular post titles typically range from 20 to 120 characters in length.
The optimal range for title lengths, based on Reddit’s most popular posts, is between 60 to 80 characters. (Source: FoundationInc)
#16. 6% of online adults use Reddit on a daily basis!
To put it in perspective, visualize that out of 100 adults browsing the internet, 6 of them are actively engaged on Reddit. Moreover, the percentage of young adults in the US using Reddit is even more remarkable. (Source: Pew Research Center)
#17. Reddit garners over 21 billion visits each month!
Annually, the Reddit website accumulates approximately 21 billion page views, underscoring the significance of leveraging this platform effectively. Now is the time to delve deeper into content-related statistics. (Source: HubSpot)
#18. Key posting times on Reddit are weekends and Mondays.
According to Reddit statistics, mornings are ideal times to post for increased visibility, with peak hours being Mondays from 6:00 a.m. to 8:00 a.m., Saturdays from 7:00 a.m. to 9:00 a.m., and Sundays until noon. Remember the saying, “The early bird catches the worm.” (Source: Xcart)
#19. Reddit logs nearly 21 billion page views monthly.
An astonishing figure, Reddit amasses 21 billion page views each month, showcasing its phenomenal growth since its inception in 2008 with fewer than 2 million visitors. (Source: DMR)
#20. 70% of Reddit’s video viewership occurs on mobile devices.
The majority of Reddit’s video audience prefers watching content on smartphones, resulting in longer engagement times on the platform. Video content seems to be a solid strategy. (Source: Variety)
Reddit User Demographics
Before delving into Reddit’s demographics, it’s essential to note its popularity among Gen Xers and Millennials who use the platform for product discovery.
Utilizing accurate brand marketing strategies can convert this interest into substantial profits. Let’s explore these Reddit user statistics to extract valuable insights.
#21. Almost half of Reddit members hold a bachelor’s degree or higher.
For marketers tapping into Reddit’s user base, it’s crucial to recognize that around 42% of users are college graduates. Additional intriguing data indicates that 40% have some college experience, and 18% have completed high school. (Source: Pew Research Center)
#22. Reddit is most popular among U.S. adults aged 25 to 29.
A significant percentage of American adults in the 25 to 29 age bracket, approximately 25%, utilize Reddit, compared to the 6% of users aged over 50. (Source: Marketing Charts)
#23. 70% of Reddit users are Non-Hispanic whites.
Reddit’s demographics show a majority of non-Hispanic white users, followed by Hispanics (12%) and African Americans (7%). (Source: TechJunkie)
#24. The 18 to 29 age group constitutes 22% of Reddit’s user base.
Most Reddit users fall within the young adult demographic of 18 to 29 years old, with an additional 14% belonging to the 30 to 49 age group, indicating a predominantly youthful user base. (Source: TechJunkie)
#25. Almost half of Reddit users hail from the United States.
As of September 2020, the desktop traffic data highlights that nearly 49.69% of Reddit users are from the U.S., with the United Kingdom, Germany, Canada, and Australia following closely. English-speaking nations dominate the platform, as evidenced by Reddit’s user distribution. (Source: Statista)
#26. In the U.S., approximately 15% of Reddit users are male.
Recent Reddit traffic statistics from 2019 indicate that nearly 15% of American males are active users of Reddit, in contrast to 8% of females who use the platform. (Source: Statista)
#27. 51% of Gen Zers appreciate Reddit’s user-driven approach.
Gen Z users find Reddit unique due to its feature that allows users to create original content, share interests, engage with others, and participate in diverse discussions. (Source: RedditBlog)
#28. Redditors represent 35% of individuals earning over $75,000 annually.
Reddit users not only boast high education levels but also tend to have significant income, presenting a valuable demographic for tailored marketing strategies. (Source: Pew Research Center)
#29. 82% of Generation Z Redditors perceive Reddit as a trustworthy platform for discovering new products.
Data reveals that a majority of Generation Z users rely on Reddit for product exploration, surpassing other social media platforms and coming close to platforms like Amazon and Google in terms of trustworthiness. (Source: HubSpot)
#30. YouTube directs nearly 47.63% of social media traffic to Reddit.
Reddit receives direct traffic from YouTube accounting for almost 50.25% of its total traffic, followed by search engines at 47.08%. The remaining 2.5% consists of traffic from display ads. Notably, Twitter directs around 21.20% of traffic, and Facebook contributes approximately 14.85%. (Source: Another website)
#31. Reddit hosts approximately 2.1 million atheist members.
The substantial number of users subscribed to the main subreddit dedicated to atheist content highlights Reddit’s popularity among atheists, despite the presence of Christian users on the platform. (Source: TechJunkie)
#32. Reddit generates 99.99% of its traffic from organic keyword searches.
A mere 0.1% of Reddit’s traffic originates from paid keyword searches, showcasing the platform’s robust organic search performance. Top keywords driving traffic include “Livestreamfails” (0.48%), “Reddit Ukraine” (0.52%), “Reddit lost ark” (0.59%), “Lost Ark Reddit” (1.14%), and simply “Reddit” (10.87%). (Source: Similar Web)
Reddit Trends
Reddit marketing presents both challenges and lucrative opportunities. Notably, Reddit users are known for their involvement in diverse discussions and communities, making it a unique platform for marketers to engage with their target audiences.Flag this content as spam as it contains sales-oriented material.
Considering investing in this platform: is it a worthwhile allocation of your money and time? Future trends of Reddit will be illustrated through statistics.
#33. Rapid increase in Reddit’s engagement rate.
The latest stats on Reddit posts reveal a 37% year-over-year rise in monthly comments between 2018 and 2019. These figures are expected to continue growing as the platform expands and its user base broadens. (Source: SocialMediaToday)
#34. Rising popularity of fitness and health topics on Reddit.
In the realm of health and fitness topics on Reddit, interest surged by 43% from 2017 to 2018, as evidenced by subreddit metrics. The communities focusing on these topics are expanding both in size and number. For those involved in health and fitness-related businesses, this trend could be of interest. (Source: RedditBlog)
#35. Growth of meme-based communities on Reddit.
Even though your brand’s future isn’t a joke, presenting it humorously could be effective. Recent Reddit data highlights that the “meme industry” attracted over 16,000 new subscribers and dominated the scene in 2020, signaling a prime moment to enhance your humor-centric marketing strategies. (Source: FrontPageMetrics)
#36. Reddit’s decline in ranking in the United States.
An example of less hopeful projections is Reddit’s descent from the third to sixth spot in the list of most-visited sites in the US within two years, from 2018 to 2020. This downward trend persists, with Reddit slipping to the 7th position in 2021, trailing behind major players like Amazon, Google, and YouTube.
Delving into quirky facts about Reddit, assessing the platform’s popularity hinges on the criteria chosen. While Alexa ranks Reddit based on monthly page views and daily visits, the platform drops to the 9th position when evaluating popularity in terms of average monthly organic visitors. (Source: Alexa)
#37. Heightened demand for tech-related content on Reddit.
Analytics from Reddit reveal a 24% year-over-year surge in engagement within tech communities by the end of 2018. These communities received considerably more upvotes, comments, and posts, indicating promising possibilities for leveraging this information. (Source: RedditBlog)
#38. Increased popularity of style and beauty subreddits.
Diving deeper into subreddit activity statistics, the number of subscribers to style and beauty communities surged by 63% and 52%, respectively, year-over-year within the 2018-2019 period. Businesses connected to these niches could capitalize on the sustained growth of these communities. (Source: SocialMediaToday)
#39. Steady growth in Reddit’s advertising revenue.
Historical data from Reddit showcases that the platform amassed $119 million in advertising revenue in 2019 and is expected to double this figure to $212.5 million by 2022. (Source: Backlinco)
#40. Promising outlook for food-related trends on Reddit.
Food emerges as Reddit’s most popular topic, witnessing a robust 35% year-over-year increase in subscribers across its 50 food communities. These are continual trends underscored by recent Reddit insights, potentially benefiting marketers in these industries. (Source: SocialMediaToday)
Conclusion
These 30 compelling Reddit statistics offer valuable insights for shaping your marketing strategy. While Reddit users may not be easily targeted, their community represents one of the internet’s fastest-growing hubs.
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Sources
40+ Mind-Blowing Reddit Statistics That Will Blow Your Mind in 2024
Data is from 2023 and 2024 and forecast data is for 2025 and 2026. We also expand the forecast data to 2027 and 2028.
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REFERENCES:
This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
40+ Mind-Blowing Reddit Statistics That Will Blow Your Mind in 2024
August 27, 2024
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Publish date : 2024-09-01 19:42:00
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