50+ Facebook Live Statistics 2023 – Users, Engagement and Monetization Details
August 22, 2024
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Facebook Live Statistics: Facebook today stands as one of the most used social media networking sites globally. Over the past years, it has overtaken Orkut as the first-ever social media platform. Nowadays, with technology advancements, Facebook is integrated into digital marketing and social media networks. Initially used mainly for social networking like chatting and video calling in the early 2000s, Facebook now offers a plethora of advanced features. While previously accessible only on desktops and laptops, it can now be accessed anytime using smartphones.
Now, let’s delve into some Facebook Live Statistics.
What is Facebook Live?
(Source: Techtarget.com)
Introduced in 2016, 12 years after Facebook’s inception, Facebook Live is a broadcasting feature available to users around the globe in recent years. It allows any user to go live and broadcast videos without any charges. This feature is not limited to individuals but extends to companies and social media influencers for advertising purposes. Facebook Live has a global reach, meaning viewers don’t need to follow the broadcaster to watch the live video.
Originally conceived for news channels and gamers, Facebook Live revolutionized live broadcasting by providing opportunities to individuals.
Advantages of Facebook Live
(Source: Manycam.com)
Setting up is a breeze – just log in to your Facebook account and start broadcasting live content. This feature is available on both mobile phones and desktops.
Free access – viewers not following the broadcaster or an influencer can still watch their live broadcasts.
Cost-effective – Facebook facilitates free usage of this feature to enhance its significance.
Real-time – Facebook Live provides real-time broadcasting, allowing broadcasters to reach millions of global viewers instantly.
Enhances brand visibility for companies.
Enables free ad campaigns for companies using this feature.
Boosts subscribers and followers on all social media platforms.
Facebook Live Statistics
24% of businesses found live videos to be highly effective.
Within a year, daily watch time for Facebook Live broadcasts increased fourfold.
Live videos constitute less than 1% of the top 10,000 posts on Facebook.
20% of all Facebook videos are live broadcasts, witnessing a 4x increase in daily watch time.
Facebook Live video shares average at 11,314.
The most successful Facebook Live videos are approximately 20 minutes long.
70% of marketers use Facebook Live to reach new audiences.
Facebook Live videos generate six times more interactions than traditional videos.
95% of mobile users leverage Facebook Live for content broadcasting.
70% of Facebook Live users are college and school-going students.
Facebook Live videos garner ten times more comments than regular videos.
FB Live videos receive 165% more comments than on-demand videos.
Video quality is a key factor for 90% of FB Live users.
On average, Facebook Live videos amass 64 Billion views daily. 78% of marketers utilize Facebook’s live streaming platform for marketing.
Facebook Live users spend three times more time watching live videos than pre-recorded ones.
Only 1% of companies broadcast live videos daily.
Users and Engagement Statistics
(Source: Writersblocklive.com)
Facebook Live donations average at $38.
Compared to other platforms like news and YouTube, Facebook boasts six times higher engagement rates.
Every fifth video shared on Facebook is a live video.
50% of live users in the USA prefer live videos.
Users spend three times more time on Facebook live broadcasts than other live streams.
Year-on-year, the daily watch time for Facebook broadcasting videos has quadrupled.
Facebook live videos receive more likes and comments than regular videos.
A survey in 2019 revealed that 93.7% of businesses use Facebook Live, with Twitter at 84.4% and Instagram at 80.9%.
In 2019, monthly watch time reached 1.1 billion hours, showing a 12% growth from 2018.
Facebook Live – Other Facts and Figures
The first live video on Facebook featured Mark Zuckerberg.
In 2019, Facebook Live emerged as the primary marketing channel for 35% of marketers.
Incorporating advanced filters, Facebook Live remains technologically advanced for a seamless broadcasting experience.
Facebook allocated $50 million to influencers, news channels, and celebrities for live video creation.
During the pandemic, live video watch rates surged over 50%.
Facebook leads in live video quality.
Despite the flexibility to share videos from other platforms, 92% of Facebook live videos are original.
In 2021, 76% of individuals streamed concerts and sports events via Facebook Live.
Q&A interviews and press events accounted for 23% and 22%, respectively.
Over 8.5 million broadcasts were conducted on Facebook Live.
The top influencers earned $2.2 million from Facebook Live.
General Facebook Live Statistics
(Source: Writersblocklive.com)
Facebook Live attracted 330% more interest, fueled by endorsements from influencers and celebrities.
Studies show that 85% of viewers watch live streams on mute.
Monthly, Facebook live videos attract 400 million viewers.
75 million users engage with Facebook daily across the world.
Facebook recommends videos between 15-20 minutes to boost user engagement.
An average of 10,000 videos with a duration of 20 minutes were recorded.
2 billion people globally have viewed at least one live video on Facebook.
The second most-watched live video garnered 107 million.The Tears for Fears cover by Ted Yoder has gained popularity attracting diverse viewers.
Facebook Live Monetization
(Source: Facebook.com)
Monetization options are now available on social media, allowing influencers to earn money from the comfort of their homes. However, achieving monetization requires hard work and adherence to all the rules and regulations set by Facebook for live video monetization. To apply for monetization, visit Creator Studio, click on monetization, and select the pages to monetize from the overview section. Monetization is not just limited to companies and brands, but individuals can also apply for Facebook live video monetization.
Rules, Regulations/Guidelines For Monetization
Professional accounts are a requirement for individuals creating live videos; private accounts are not eligible for monetization
Monetization is only available in certain countries listed by Facebook; moving to an ineligible country may result in losing monetization benefits
Any inappropriate behavior like posting sexual content, hate speech, or incitement to violence can lead to an account being banned and losing all features; legal actions may be taken against the person
Eligible accounts must have a history of posting original and authentic content
For Facebook videos, including live, on-demand, or previously uploaded live videos, a total of 600,000 minutes viewed in the last 60 days is required
Pages on Facebook must have a minimum of 10,000 followers for live video streaming
Facebook Live Internet Data Usage Statistics
(Source: Writersblocklive.com)
Facebook recommends a level-up program for those streaming live videos in HD to publish premium-quality content
For optimal streaming quality, Facebook suggests streaming in 720p, 30fps & 4mbps
Streaming at 4mbps consumes 30MB per minute
Live streaming from desktops is allowed for up to 8 hours and 4 hours from mobile devices
Why Are People Moving To Live Videos?
Social media has revolutionized communication and marketing. Platforms like Facebook, Instagram, YouTube, and WhatsApp not only provide social networking services but also serve as marketing tools for companies and individuals. Live videos play a significant role in this transformation.
Instant reactions can be generated through live videos
Direct interaction with audiences worldwide is facilitated
Live videos are an integral part of Ad campaigns and marketing strategies
Facebook Live enhances brand awareness and trust with customers
Live videos tend to have higher engagement rates
Content created through live videos is engaging, informative, and entertaining
Facebook Live Practices
Despite Facebook’s global reach and large user base, continuous live videos, posts, and graphics should be used strategically to maintain user engagement. The following statistics can help users and companies perform better.
Regular Content – Regularly creating live videos is more beneficial than sporadic ones, as it provides users with real-time updates.
Use a Proper Length of Live Videos – Ensure that live videos are of an appropriate length, neither too short nor excessively long, to maintain viewer interest.
Post the Schedule of Live Streaming – Consistently schedule live broadcasts to create brand awareness and increase viewership around the world.
Top 5 Companies Boosting Their Presence
(Source: Wyzowl.com)
#1. Buzzfeed:
Buzzfeed, renowned for its engaging content, consistently produces entertaining live videos. Their most popular live video involved employees stretching rubber bands on a watermelon until it burst.
#2.Dunkin Donuts:
The first company to showcase kitchen scenes through live streaming, Dunkin Donuts has seen higher viewership on its live videos compared to regular content.
#3.iHeart radio:
iHeart Radio engages audiences effectively by posing questions during live streams, encouraging viewer participation.
#4.Tastemade:
As a food and travel blogger, Tastemade uses Facebook Live to showcase food items and engage users in guessing games.
#5. Benefit:
A leading cosmetics company, Benefit, utilizes Facebook Live to share beauty tips and tricks, following a set broadcasting schedule every Thursday at 4 pm.
Facebook Live Statistics by Most Used Platforms
(Source: financesonline.com)
The most popular platform for live streaming is Facebook Live (38%), followed by Instagram Live (17%) and YouTube Live (8%). Twitter and LinkedIn’s live features are less favored by users.
Facebook Live Statistics by Demographics of Viewers
(Source: financesonline.com)
Resulting in 29%, the majority of the users contributing to Facebook Live as the audience are aged between 35 to 54 years.
Summary
Part of the Ad campaign by live streaming videos, Facebook is a foremost used social media platform with billions of active users worldwide. Connecting actively with users globally, Facebook live videos provide a better chance. The increase in the number of Facebook live videos every day enables the company to innovate more and outperform competitors in social media battles.
Conclusion
As evidenced by the numbers above, digital marketing has reshaped social media statistics. In the forthcoming future, Facebook is poised to have more users with enhanced technological advancements for e-marketing assistance. Recently, Mark Zuckerberg announced that Meta intends to invest more in the Metaverse, aiming to bring global users into virtual reality, blurring the lines between Facebook and real life. Social media platforms like Facebook, Instagram, WhatsApp, and TikTok are poised for unlimited growth in the future. While currently contributing to digital marketing, in the future they may aid in software development, healthcare, and more.
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Sources
Does Facebook Live pay you money?
Monetization on Facebook Live is similar to other ad structures, with payment based on impressions. Other factors such as type, location, and publish time play a role in monetization.
What is the average reach for Facebook Live?
For Facebook Live, the average reach is 2,598, with a total reach of 12,929.
Is Facebook Live free of cost?
Yes, utilizing Facebook Live is free of cost, allowing any user to conduct live events without any charges.
50+ Facebook Live Statistics 2023 – Users, Engagement and Monetization Details
Data from 2023 and 2024, along with forecast data up to 2028, showcase the changing trends in digital marketing and social media landscapes.
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REFERENCES:
This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
50+ Facebook Live Statistics 2023 – Users, Engagement and Monetization Details
August 22, 2024
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Publish date : 2024-08-28 01:09:00
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