Starbucks Statistics: It’s fascinating to note that coffee lovers are widespread, and the convenience of drive-through coffee has become a norm for many on their way to work. Starbucks, the world’s leading coffeehouse, offers customers over 100,000 ways to enjoy coffee. In the past financial year, Starbucks recorded a revenue of $26.58 billion, showing a 24.61% increase. These figures reflect the large number of Starbucks enthusiasts around the world!
The Starbucks Statistics encompass global data on coffee lovers, consumer behavior, locations, and menus offered by Starbucks.
Starbucks Corporation, an American multinational coffeehouse and roastery, is headquartered in Seattle, Washington. Founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks played a significant role in introducing the second wave of coffee culture with its diverse coffee flavors.
In addition to offering a wide range of coffee and food items, Starbucks provides free WiFi access to its customers. The brand’s popularity has led to the sale of its ready-to-drink products in grocery stores, with increasing demand each year. In 2022, Starbucks ranked 120th on the Fortune 500 list and 303rd on the Forbes Global 2000.
Based on the revenue statistics provided above, Starbucks performs remarkably across all product categories, including beverages, food, packaged coffees, single-serve teas, and more. In 2022, the brand’s highestBeverages brought in $19.56 billion in revenue, with food following at $5.8 billion and other products at $6.89 billion.
Apple Pay emerges as the most preferred payment method at Starbucks stores, used by 43.9 million consumers, followed by Starbucks App (31.2 million), Google Pay (25 million), and Samsung Pay (16.3 million).
Starbucks was the most favored coffee brand by Americans in 2022, with 39.4% of survey respondents voting for it. Other top brands included Folgers (35%) and Dunkin’ (30.3%), while 22% voted for other brands.
In 2022, 23.8% of Starbucks App traffic came directly, while 25.9% was from search results, with the majority of traffic originating from referrals.
31.7% of in-store orders, while 26.1% use it for ordering, and 18.5% only look at the menu. 1.7% of customers prefer delivery for their orders. However, research by Starbucks Statistics indicates that the majority of customers in the United States of America do not utilize this app.
The countries with the highest number of company-operated stores as of October 2022 are the United States of America, China, Canada, and Japan. In contrast, Turkey, Taiwan, Indonesia, Thailand, and the Philippines have only licensed stores.
According to Starbucks Statistics, the majority of app users are from the United States of America, accounting for 92.69% of traffic from the last 6 months of 2023. The top countries with the highest traffic showed equal contributions from mobile devices compared to desktop. The overall device contributions are mobile (81.07%) and desktop (18.93%), resulting in 28 million and 6 million, respectively.
In 2022, in the United States of America, Starbucks had a brand awareness of 92%, but it was only popular with 38% of Americans. Out of these, 33% are customers, and 29% are loyal to the brand. Additionally, 23% of Americans were aware of the brand buzz.
These Starbucks Statistics offer valuable insights into the global performance of this coffeehouse brand. Starbucks not only prioritizes customer care but also provides an exceptional in-store experience. Their range of offerings and customization options set them apart from competitors. Today, Starbucks is renowned not just for its coffee but for its diverse brand experience.
Starbucks Statistics 2024 – By Revenue, Locations, Payment Options, Customer Behavior, Customer Profile, Mobile App and Country
Data is from 2023 and 2024 and forecast data is for 2025 and 2026. We also expand the forecast data to 2027 and 2028.
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This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Starbucks Statistics 2024 – By Revenue, Locations, Payment Options, Customer Behavior, Customer Profile, Mobile App and Country
August 19, 2024
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Publish date : 2024-08-24 14:40:00
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