Italian cycling footwear and apparel company Northwave has chosen HLC as its partner for exclusive distribution of the brand’s footwear in the U.S. and Canadian markets.
Northwave’s extensive product range is already available in the U.S. market. The announcement of the HLC distribution partnership will see Canadian distribution begin in September 2024.
This new partnership will enhance Northwave’s growth trajectory in North America and strengthen the company’s global presence by further complementing its network of selected distributors worldwide.
Northwave’s extensive range of cycling shoes spans multiple categories – including road, MTB, gravel, and triathlon – catering to a wide spectrum of buyers and price points.
Integration into HLC’s extensive catalogue, which features over 200 of the industry’s leading brands, will make Northwave’s products more visible and accessible, providing Canadian retailers with local market support.
Northwave shoes are currently available to order (for dealers) via the HLC trade platform.
Of the announcement, Thomas Brandolini, Northwave’s Sales and Marketing Manager comments: “We are delighted to welcome HLC to our distinguished panel of international distributors.
“This partnership is pivotal in bolstering our presence in North America, a market that consistently demonstrated an increasing interest in technically advanced and aesthetically appealing cycling products.”
Stephanie Monaco, Senior Product Manager at HLC says: “We are always looking to add brands to our portfolio that will keep dealers relevant in the market and Northwave is an additional brand we can leverage to accomplish that. Northwave is a category leader and having such a brand in our offering rounds that out nicely.”
About HLC
Servicing the independent bicycle dealer for over 70 years, HLC is a leading bicycle parts and accessories distributor serving North America offering full-service solutions for its dealers.
The business has locations in Quebec City (Canada Headquarters), South Carolina (US Headquarters), and Nevada.
2010 saw Lambert (founded in 1945) acquire a majority share in Hawley (founded in 1964). In 2018 Hawley-Lambert became HLC, with three new board members added to the team: Elysa Walk, Andrew Herrick and James Paladino.
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Publish date : 2024-08-05 12:59:00
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