Opti Digital, the European AdTech platform, has announced a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This alliance aims to expand upon Opti Digital’s initial entry in North America, following its official market entry last year.
Opti Digital, founded in 2018, has rapidly established itself as a key player in the AdTech industry. The advertising platform experienced remarkable growth in 2023, achieving a 33% increase in gross margin and optimising nearly $38 million ad revenues. Serving over 5,000 websites, Opti Digital has built a strong reputation by partnering with major European News, magazine and classified publishers such as Webedia, Orange, El Español and Le Point. Following a highly successful track
record in Europe, it was only natural for the AdTech to expand and offer its solutions to North American publishers.
Magali Quentel-Reme, CEO and Co-founder of Opti Digital, comments on this expansion: “As we set our sights on the horizon, our mission remains clear: to empower publishers worldwide with original and efficient ad solutions. Our continuous performance in Europe has positioned us well to relevantly meet the needs of U.S. publishers and bring them value.”
This decision comes at a critical juncture. With global challenges mounting for publishers and U.S. advertising revenue projected to reach $365.9 billion in 2024, as reported by GroupM, Opti Digital is well-positioned to assist publishers in navigating and capitalising on programmatic opportunities. Its solutions are tailored to meet diverse publisher needs, including a dynamic flooring solution competently addressing bid shading and an innovative story-like ad format predicting attention rates to ensure both curated premium inventory buyers and high CPMs to media publishers. As third-party cookie deprecation gets closer, those solutions bring relevant alternative first-party data to enable campaigns’ addressability and protect the ad income of publishers.
Since entering the U.S. market, Opti Digital has secured partnerships with prominent entities such as Snack Media, a global leader in digital media monetisation. This growth is set to be further bolstered in the coming months following the recent collaboration initiated with Prohaska Consulting and its Magnify division, providing go-to-market strategy and integrated sales support.
“We’re pleased to support Opti Digital as they expand into the U.S. market,” states Matt Prohaska, CEO & Principal at Prohaska Consulting. “The advertising landscape continues to undergo seismic transformation, driven by emerging technologies, and these innovations promise to enhance ad delivery and elevate overall publisher performance. In this evolving context, selecting the right tech partner is crucial, and Opti Digital’s extensive expertise and track record of innovation brings vital new solutions to U.S. publishers.”
By leveraging Prohaska Consulting’s extensive expertise and network in the U.S., Opti Digital aims to replicate its European success and establish a stronger foothold in the U.S. AdTech landscape.
Source link : https://www.exchangewire.com/blog/2024/07/19/opti-digital-partners-with-prohaska-consulting-to-drive-north-america-expansion/
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Publish date : 2024-07-19 12:54:18
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