Marcio Fraccaroli
Other panels will discuss issues, such as international coproductions, how to attract a new generation to the cinemas, 10 years of the Brazilian exhibition circuit digitalization, biopics, the tradeoff of purchasing vs. renting projectors, the popularity of true crime, the social media impact on theatrical attendance and the profile of moviegoers.
Workshops will explore the impacts AI and Brazil’s new tax system, which will be introduced over the coming years, will have on the industry.
This year’s trade fair, with booths for theater equipment, concessions manufacturers and service providers, has been expanded and will occupy two floors of the Renaissance Hotel.
For distributors, the presentations and screenings in Cine Marquise’s theaters seem to be the event’s highlight.
Igor Kupstas, director of O2 Play, the distribution arm of O2, one of the largest production companies in Brazil, will present Francis Ford Coppola’s “Megalopolis,” which the company will release in Brazil on Oct. 31.
“Distribution is about seducing the exhibitors, making them believe in my film. Then, I have a presentation to all exhibitors in the country some 20 days before the release date,” Kupstas told Variety. “I’m competing with other distributors. Maybe the exhibitor already has five, six films in mind for that date. The presentation is my chance to convince them, to make them think about my film.”
“All exhibitors are there, so we seize the opportunity to show them the films we have for the next six months,” said Marcio Fraccaroli of Paris Filmes. “Our presentations of Brazilian films are made by directors, actors and screenwriters, who are the best to talk about their films.”
Lucio Otoni stresses the importance of Expocine for small and medium-sized exhibitors. According to him, Brazil has one of the least concentrated theatrical markets in the world. The big players, Cinemark, Cinepolis, Kinoplex, Araujo and UCI, shared 59% of the total 118 million ticket sales, 65% of the 2.3 billion reais ($474 million) B.O. and 46% of the screens in the country in 2023. About 100 smaller exhibitors, many of them family-owned companies with a few screens, account for the rest of the market.
“Expocine allows these small players access to information about the upcoming films, on a par with the big exhibitors. Additionally, they attend the Expocine trade fair, where they can find everything they need in terms of equipment and services. All suppliers are there,” he said.
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Publish date : 2024-10-03 09:06:00
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