What is the balance of your online sports betting and online slot operations so far in 2024?
Very positive. In the first half of the year, we have grown by around 30% compared to the same period last year, which brings us closer to achieving the objectives set for 2024.
This objective is driven by both sports betting and online casino. For the former, we see that the good results obtained in the Euro Cup and the Copa America have been key in this process and, looking ahead to the rest of the year, we identify opportunities to stay on track with the restart of the European leagues, the next phase of the Champions League in the coming weeks and, above all, with the Clausura Tournament of the Peruvian Liga1, which is being intensely disputed by several teams
When it comes to online casino, the constant renewal of the game offer gives customers a continually improved experience. At the same time, many of our favorite games have been adapted to our brand identity, so we try to continue doing so.
Do you have any new launches planned in the short term?
We are constantly looking to innovate and make new releases, but we prefer to broadcast them when they are done. However, I can comment on the most recent ones we have made. For the retail channel, we are in the process of renovating the stores with an attractive and modern visual proposal to improve our customers’ experience.
As for the digital channel, we have incorporated the “Share Ticket” functionality, which allows customers to share their plays on their social networks, showing themselves as an expert player or a great “Donatelo”, as the case may be. There are five categories to reference how risky the play is. This allows the customer to generate entertainment-focused content and share the customer experience with Apuesta Total.
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Publish date : 2024-09-02 00:47:00
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