Alipay Statistics – Market Share, Facts and Marketing Trends
August 5, 2024
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Introduction
Alipay Statistics: Alipay, a third-party online payment application platform, enables payments on online websites. Its headquarters are currently based in Shanghai, China, with the native name 支付宝. Founded by Jack Ma in 2004 within the Alibaba Group, Alipay emerged as a major player in the market before WeChat Pay and PayPal.
These platforms share similar functions. In these Alipay Statistics, we delve into Alipay’s features, statistics, market share against other payment applications, a list of countries using the app, and a comparison between Alipay and WeChat Pay. Existing statistics on Amazon Pay, PayPal, and Stripe are also included for your reference.
Key Alipay Statistics (Editor’s Choice)
Surprisingly, the United States of America tops the list with a core audience of about 2.2 million, comprising 21.09% of the total audience.
Alipay is a dominant payment platform in China.
In September 2022, Alipay.com received around 10 million global visits.
Alipay holds approximately 54% of the market share in China, while WeChat Pay has 42%, and UnionPay only has 4%.
The Alipay website boasts roughly 190.3 million backlinks, showing a 6.7% increase.
China is home to approximately 900 million Alipay users.
The United States of America and Taiwan together host 15,552 and 5,150 websites offering Alipay as a payment option.
As per Alipay statistics, the platform is used by 45% of adults daily and 41% weekly.
The total number of merchants supporting Alipay payments is about 80 million.
In September 2022, Alipay.com accrued approximately 10 million world-wide visits.
By 2023, the platform generated 68.96% of direct traffic.
Reports indicate that Alipay sees 99.99% organic traffic and only 0.01% paid traffic.
In July and August 2023, alipay.com recorded 18.2 million and 23.7 million global traffic, marking a 30.3% increase in visitor count.
What is Alipay?
Alipay facilitates online payments across various internet platforms. Originating in China, Alipay has dominated as the top mobile payment app in the country. It is affiliated with Mastercard and Visa services and partners with over 65 financial institutions. Alipay is compatible with iOS and Android mobile platforms and also functions efficiently on desktop websites.
Features of Alipay
Alipay has maintained a strong foothold in the Chinese market for several months. Records indicate that Alipay played a key role in the digital transformation of Chinese markets. The pandemic has further accelerated digital activities. Nowadays, carrying cash is no longer necessary, as payments can be made in any store using Alipay. Here are some notable features:
Conduct daily transactions at grocery stores, malls, or online, as well as transfer money to friends or family.
Alipay accounts allow instant bicycle rentals without a deposit.
Access the most popular food delivery app in China through Alipay, offering enhanced discounts.
Pay electricity bills, phone bills, and various recurring expenses via the Alipay platform.
Book airplane or railway tickets directly using your Alipay account.
International tourists near the Chinese border can use Alipay for day-to-day transactions during their 90-day stay. However, there is a top-up limit of 2000 yuan for them.
General Alipay Statistics
Alipay currently boasts approximately 1.3 billion users globally.
In 2022, Alipay secured the top position as the leading mobile payment platform.
Alipay is utilized equally by male and female users.
There are around 94,261 websites supporting Alipay as an online payment service.
China witnesses Alipay as a prominent payment platform.
The total count of active Alipay mobile users stands at 711 million.
Outside China, roughly 300 million users rely on Alipay.
Approximately 320 million users engage with Alipay daily.
China accommodates some 900 million Alipay users.
The number of merchants that accept Alipay payments totals around 80 million.
Alipay supports about 40 million service providers.
Alipay collaborates with 200 financial institutions.
To date, Alipay accepts transactions in 27 different currencies.
The above chart illustrates the global downloads of various Alipay versions.
Notably, version 0.1.0 in blue recorded the highest download numbers.
AliPay Statistics by Demographics
Within its user base, the majority of Alipay users fall within the 25-34 age range at 35.63%, followed by 21.9% aged 35-44, and 16.86% aged 18-24. The demographic breakdown reveals 68.78% male users compared to 31.22% female users.
Alipay has approximately 54% of the market share in China, while WeChat Pay holds 42%, and UnionPay accounts for only 4%.
WeChat Pay serves as Alipay’s primary competitor in the Chinese market.
In September 2022, Alipay.com had about 10 million visits worldwide.
Alipay Statistics indicate the presence of 61,167 unique domains.
The website holds a global rank of 16,190.
The average visit duration on the website is at least 04:18 minutes.
The bounce rate for the website stands at 47.88%.
In August and July 2022, Alipay.com received a total of 19 million and 10.1 million visits, respectively.
Over the past 6 months, Alipay has observed that 46.4% of visits were from desktops, while 53.6% were from mobile devices.
Organic traffic to their official website amounts to 260.9k, showing a decrease of -5% from the previous month.
The Alipay website boasts approximately 190.3 million backlinks, indicating a 6.7% increase.
The comparison above illustrates the website traffic to Alipay.com across countries.
The United States of America leads with approximately 2.2 million core audience members, representing 21.09% of the total audience.
Out of these, 26.51% use desktops, while 73.49% utilize Alipay’s mobile app.
Hong Kong and the Netherlands follow closely with 2.1 million and 1.8 million total users, respectively.
Regarding device usage, Hong Kong has approximately 76.29% desktop users and 23.71% mobile users, whereas the Netherlands has 98.46% mobile users and 1.54% desktop users.
China and Taiwan show 30.01% and 13.28% mobile app users, with desktop users at 69.99% and 86.72%, respectively, amounting to a total of 6.01% and 5.1% account holders, or 631.6K and 535.1K, respectively.
According to Alipay statistics, the top users of the platform belong to the Information Technology and Services sector, making up 17%.
Retail business follows closely with a 16% share of the online payment platform.
Computer software and internet services hold 14% and 13% of the shares, respectively.
The manufacturing, transportation, and financial services sectors each have shares of 12%, 8%, and 7%, respectively, when it comes to utilizing Alipay.
Automotive industries and electrical/electronic manufacturing companies claim 6% and 5% of their share in using Alipay, respectively.
The apparel and fashion industry also shows a 5% usage share based on Alipay statistics.
Country
Website
China
27,425
United States
15,552
Taiwan
5,150
Hong Kong
4,154
Japan
3,161
United Kingdom
2,510
Canada
2,271
Germany
1,789
South Korea
1,672
Australia
1,615
Rest of the World
20,103
(Source: Similartech.com)
China leads the list of countries supporting Alipay websites with 27,425 sites.
The United States of America and Taiwan follow with 15,552 and 5,150 websites, respectively, offering Alipay as a payment option.
Hong Kong has 4,154 supporting websites, and Japan has 3,161.
Continuing down the list, the United Kingdom and Canada each have 2,510 and 2,271 websites supporting Alipay.
Germany and South Korea show minor differences with 1,789 and 1,672 websites, respectively.
Australia contributes 1,615 websites supporting Alipay across the internet.
Another group of countries, numbering approximately 20,103, have a small number of websites that support the Alipay payment platform.
Popular applications supporting Alipay that were downloaded in the last 30 days include Nike, Agoda, Mi Fitness, WearFit, and Zepp Life, across both Android and iOS platforms.
During the same period, popular Android applications supporting Alipay downloads include Booking.com, Galaxy Attack, Amazon Shopping App, and Huawei Mobile service.
Alipay statistics indicate that 45% of adults use the platform daily, while 41% use it once a week.
Note that there is a limit to transferring funds into an Alipay account.
WeChat and Alipay collectively dominate around 90% of the Chinese mobile payments market.
Leading Payment Apps in China as of December 2022
680.6 million monthly active users were gathered by Alipay according to Alipay Statistics, positioning it as the top platform. In China, following Alipay, Sunshine Life and Union Pay ranked second and third with 13 million and 11.9 million MAUs respectively.
Alipay VS WeChat Pay
WeChat, widely used for social networking, is home to millions of active users globally for free messaging, chatting, and video calling. The distinctions between Alipay and WeChat are outlined below.
Alipay
Occupying 54.5% of the mobile payment market share.
An impressive market penetration rate of 62.6%.
Supports a total of 27 currencies and works on all devices.
Offers services including in-store and online payments, food delivery payments, bill payments, and ticket bookings.
International tourists can utilize Alipay during their time in China.
Owned by Alibaba, emphasizing e-commerce.
Enables easy money transfers.
WeChat Pay
WeChat serves both as a social networking and payment platform.
Newer than Alipay, holds a 39.5% market share.
Supports only 13 currencies and works on various operating systems.
Similar to Alipay, functionalities include ticket booking, food delivery, in-store and online shopping, and money transfers.
Characteristic
Alipay
WeChat Pay
2025
1,275
1,065
2024
1,265
1,055
2023
1,250
1,045
2022
1,240
1,035
2021
1,230
1,020
(Source: Statista)
The provided chart illustrates yearly user counts from 2021 up to the forecasted year of 2025.
In 2021, Alipay had 1,230 million users and WeChat Pay had 1,020 million users.
For the current year of 2022, user counts slightly rose to 1,240 for Alipay and 1,035 for WeChat Pay.
Similar increments are projected for 2023 with 1,250 Alipay users and 1,045 WeChat Pay users.
By 2024 and 2025, user counts are anticipated to reach 1,265 and 1,275 for Alipay, and 1,055 and 1,065 for WeChat Pay, respectively.
The comparison indicates a greater preference for Alipay over WeChat.
Which One Is Better?
An abundance of social media applications exist online. Nonetheless, applications that incorporate multiple features straying from their main function often dilute the user experience. WeChat initially set foot in the market as a global social networking service, but as digitalization prevailed, many apps diverted their focus to trending functionalities. While WeChat Pay competes with Alipay, the latter offers a broader range of functions.
Alipay enables online and offline shopping, money transfers, and temporary usage by international tourists within China. Consequently, Alipay proves superior to WeChat Pay.
Conclusion
Alipay reigns as a prominent online payment platform in China and beyond, revolutionizing digital transactions in countries like China. Though other similar apps worldwide garner a considerable user base, many individuals employ a combination of such applications. Digitalization has reshaped nations, facilitating cashless transactions and global accessibility.
Alipay-like apps enhance the online shopping experience and cater to visitors in China who can utilize Alipay for up to 90 days. Alipay boasts strong security measures, prompting the integration of Alipay’s database for online transactions.
Related:
WeChat Statistics By Device Allocation, Active Users, Country Wise Traffic, Demographics and Marketing Channels, Social Media Traffic
Amazon Pay Statistics 2023 – Market Share and Web Usage
Online Payment Statistics – By Demographic, Country, Region, Brands, Consumer Attitudes, Problems and Factors Influencing Digital Payments
Website Statistics By Website Holders, Screen Region, Website Traffic, Per Time Visit, Country and Demographics
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Sources
Semrush
Can I pay with Alipay without having an account in Chinese bank?
Using Alipay without a Chinese bank account is possible only for up to 3 months on an international tourist basis. You can add a balance ranging from 100 yuan to 2000 yuan. However, there are limitations.
Alipay is indeed safe to use and is a prominent online payment application in various countries.
Alipay serves as a Chinese online payment platform that enables cashless online and offline payments.
Alipay gained popularity for spearheading digitization in China.
Alipay Statistics – Market Share, Facts and Marketing Trends
Data from 2023 and 2024 with forecast information for 2025, 2026, and extended to 2027 and 2028.
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REFERENCES:
This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Alipay Statistics – Market Share, Facts and Marketing Trends
August 5, 2024
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Publish date : 2024-08-08 21:57:00
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