20 Voice Search Statistics You Didn’t Know About in 2024
Last Updated: September 23, 2024
Users can utilize voice search technology to speak into a device and receive answers to their questions rather than having to type or click.
Although it’s not a completely new concept, its popularity has surged recently, thanks to advancements in AI related to this technology.
Nowadays, voice search is accessible on numerous devices and platforms and serves various purposes, including navigation, web searching, shopping, entertainment, and personal assistance.
For most individuals, it has become a convenience that is hard to live without.
Besides being convenient, voice search also offers a more conversational and intuitive method of interacting with technology.
This technology is particularly beneficial for those struggling with writing, typing, reading, or for individuals facing vision or physical challenges.
Voice search has advanced to the point where it accommodates multiple languages, dialects, and accents.
This feature enables users to access more personalized and pertinent results based on their individual preferences and contexts.
In this article, we will present statistics on voice search to demonstrate its popularity in 2024 and its influence on how we access information.
Let’s delve into voice search.
Key Statistics
It is projected that by 2024, there will be 4.2 billion digital voice assistants in operation.
Every month, more than one billion voice searches are conducted on average.
More than half of U.S. adults surveyed indicated they utilize voice search daily.
27% of individuals report using voice search via mobile devices.
40.7% of all responses to voice searches originate from a Featured Snippet.
A total of 125.2 million users worldwide engaged with voice search in 2023.
Carrefour, a supermarket chain in France, introduced voice-activated grocery shopping.
China represents 51% of the global shipments of smart speakers.
62% of Americans employ voice assistants.
Expected growth indicates that the North American voice recognition market will reach $34.22 billion by 2028.
Top Voice Search Statistics in 2024
1. By 2024, It’s Expected that There Will Be 8.4 Billion Digital Voice Assistants in Use.
As of 2019, there were 3.25 billion voice assistants utilized worldwide.
At that point, predictions indicated that 4.2 billion voice assistants would be operational by 2020.
Currently, forecasts suggest that by 2024, the number of devices employing digital voice assistants will rise to 8.4 billion globally.
(Statista)
2. Each Month, an Average of Over One Billion Voice Searches Take Place.
The statistics reveal that an average of over one billion voice searches are conducted each month.
With the continuous development of voice search technology and an increasing number of users, a significant growth in this technology sector is anticipated.
By 2024, voice searches are projected to increase to 2.to Reach $34.22 Billion.
(TechReport)
3. A Survey Found That Over Half of Adults Use Voice Search Daily.
A survey indicated that half of U.S. adults reported using voice search on a daily basis.
Though voice search is a global phenomenon, this information pertains solely to individuals in the United States.
The increase in voice search usage in America suggests a likely rise in global adoption.
Additionally, 34% of participants mentioned that they utilize voice search features at least once a week.
(Oberlo)
4. 27% of Individuals Report Utilizing Voice Search on Mobile Devices.
Statistics show that over one-quarter (27%) of users state they employ voice search on their mobile devices.
This figure encompasses the global population engaged in voice search activities.
It is anticipated that this number will continue to rise in future years.
(DemandSage)
5. A Featured Snippet Provided 40.7% of All Responses to Voice Searches.
This statistic underscores the importance of securing a position in a Featured Snippet for enhancing your voice search rankings online.
The insight that 40.7% of responses to voice searches originated from a Featured Snippet should encourage you to aim for such visibility.
(Backlinko)
6. In 2023, 125.2 Million Individuals Across the Globe Use Voice Search.
Statistics for 2023 indicate that 125.2 million people worldwide utilize voice search.
To put that in context, 123.5 million people were recorded using voice search globally in 2022.
This represents an increase of over 2 million new users in under a year.
This is how the growth of voice search has progressed thus far.
(Yaguara)
7. During the Pandemic, Carrefour, a French Supermarket Chain, Launched Voice-Activated Grocery Shopping.
During the pandemic in 2020, Carrefour, a supermarket chain from France, introduced voice-activated grocery shopping with the support of Google.
Retailers were expected to promote the adoption of voice assistants over touchscreen interfaces due to the pandemic influence.
(FinancesOnline)
8. 51% of Global Shipments of Smart Speakers Are Attributed to China.
Smart speakers represent one of the devices employing advanced digital voice search technology.
China holds a dominant 51% share of the worldwide shipments of smart speakers.
Moreover, during the global pandemic, China led the world in smart speaker sales.
(FinancesOnline)
9. 62% of American Adults Use Voice Assistants.
As of 2022, a significant 62% of Americans aged 18 and older reported the use of digital voice assistants.
This figure encompasses the utilization of voice search technology across various devices, including smartphones, smart speakers, in-car systems, television remotes, computers, and tablets.
Additionally, 35% of American adults possess smart speakers.
(NPR & Edison)
10. The North American Voice Recognition Market Is Anticipated to Achieve $34.22 Billion by 2028.
Expected to Reach $34.22 Billion.
It is anticipated that the voice recognition market throughout North America (spanning Canada, the United States, Mexico, Greenland, Jamaica, Panama, Costa Rica, etc.) will grow to reach $34.22 billion (USD) by the year 2028.
This demographic represents the largest segment within the voice search and recognition industry.
Furthermore, this area is predicted to have the highest CAGR at 22.98% during the study period from 2018 to 2028.
(Mordor Intelligence)
11. Projected is the European Voice Recognition Market at $5.38 Billion by 2030.
The voice recognition sector within Europe (including the United Kingdom, Ireland, Scotland, Iceland, Denmark, France, Germany, Switzerland, Poland, Italy, Greece, etc.) is forecasted to account for $5.38 billion (USD) by the year 2030.
This market is anticipated to reach $1.8 billion (USD) by the end of 2023.
A CAGR of 16.38% is expected for this region.
(Statista²)
12. The Voice Recognition and Speech Market in Asia-Pacific is Expected to Surpass $11 Million by 2030.
Forecasts indicate that the Asia-Pacific area (including China, Japan, India, Singapore, Thailand, Australia, etc.) will exceed $11 million (USD) in the voice recognition market by 2030.
This projection encompasses voice search along with various voice-based technologies across devices.
Between 2023 and 2030, a CAGR of 20.44% is anticipated.
(Data Bridge Market Research)
13. The African Continental Region Is Projected to Yield $490.3 Million by 2030 in the Voice Recognition Market.
It is anticipated that the voice and speech recognition market in Africa will attain $490.3 million (USD) by 2030.
A CAGR of 19.46% is estimated throughout the anticipated period from 2023 to 2030.
The market size in Africa is expected to reach $141.2 million by the end of 2023.
(Statista³)
14. Among Smartphone Users Aged 18 to 34, 77% Utilize Voice Searches on Their Devices.
The primary device used for voice searches is smartphones, surpassing all other voice-enabled technologies.
This usage varies across different age demographics.
Of smartphone users between the ages of 18 and 34, 77% reported performing voice searches on their smartphones.
In addition, 63% of individuals aged 35 to 64 noted using their smartphones for voice search, which includes 30% of users aged 55 and above.
(DemandSage)
15. 38% of Desktop/Laptop Users Aged 18 to 34 Report Conducting Voice Searches on Their Computers.
Surprisingly, voice searches are still performed on laptops and desktops by individuals across all age groups.
Within the 18 to 34 age bracket of computer owners, 38% reported conducting voice searches on their machines.
For users aged between 35 and 54, 32% stated they engage in voice searches via computers, and 15% of users aged 55 and above confirm the same behavior.
(DemandSage)
16. 37% of Voice Searches on Tablets Involve Users Aged 18 to 34.
Falling into the mobile voice search category, tablet voice searches represent 37% among users aged 18 to 34.
In the 35 to 54 age group, 32% utilize tablets for voice searches which matches computer usage, while only 9% of those 55 and older do the same.
(DemandSage)
17. Smart Speakers Are Used by 34% of 18 to 34-Year-Olds for Voice Searches.
Among individuals aged 18 to 34 who own smart speakers, 34% claim to use them for online voice searches.
Expectedly, this figure drops to 19% for those over 35, and even further to 4% among individuals older than 55.
(DemandSage)
18. 33.2 Million Americans Utilize Smart Speakers for Shopping.
Voice search is not solely for querying; an estimated 33.2 million Americans leverage smart speakers for shopping purposes.
This information is derived from data collected in 2022.
19. In 2019, 51% of Online Shoppers Reported Using Voice Assistants for Product Research.
A survey conducted by ComScore in 2019 indicated that 51% of online shoppers employ voice assistants to conduct product research.
Furthermore, the survey found that voice assistants are frequently utilized by shoppers prior to the checkout phase of their buying journey.
In addition, 30% of online shoppers utilize voice search to check the status of their orders, while 20% employ voice assistants to submit ratings and reviews.
Moreover, 17% of shoppers use voice search to reorder products.
(Oberlo)
20. Music-Related Queries Make Up 70% of Smart Speaker Voice Searches.
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An Adobe survey indicates that the primary use of smart speakers for voice search involves requesting music playback.
Additionally, 64% of users utilize it for weather inquiries, while 53% pose entertaining questions such as jokes.
Other applications of smart speaker voice search include online searches (47%), accessing news (46%), and asking for directions (34%).
(DBS Interactive)
FAQs
Conclusion
The permanence of voice search is underscored by the information presented in this article.
While some of these statistics may come as a surprise, others likely align with your expectations.
Do you belong to the more than 125 million individuals worldwide who engage in voice search?
The statistics you have encountered might resonate with your personal use of voice search technology.
The information discussed includes global voice search user demographics such as location, age, device usage, and other relevant data and FAQs that could prove beneficial to you.
We trust that the voice search statistics presented here have captivated your interest and provided value today.
Sources
Thank you for taking the time to read this article titled: 20 Voice Search Statistics You Didn’t Know About in 2024
Data pertains to 2023 and 2024, with forecasts extending to 2025 and 2026, and projections further to 2027 and 2028.
* This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Africa, Antarctica, Asia, Europe, North America, Australia (Oceania), Middle East, South America.
Post Title: 20 Voice Search Statistics You Didn’t Know About in 2024
Last Updated: September 23, 2024
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