Foursquare Statistics – Usage, Market Share, Facts and Trend
August 5, 2024
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Technology is changing the world by means of portable devices a human can carry into his pocket. Mobile phones, tablets, and I-watches are replacements for laptops and PCs. Various app developers are making life easier, allowing us to order food online and eat it in the comfort of our house. A default Google search engine is available for quick searches.
Google provides a number of recommendations when we search for places nearby. Similarly, Foursquare helps users discover other places they can visit. This report will emphasize some statistics related to Foursquare, including the app’s features, current status, demographic and business statistics, and relocation data recorded by the Foursquare app itself.
What is Foursquare?
Launched in 2009 by Naveen Selvadurai and Dennis Crowley, Foursquare assists users in discovering places to go based on their browsing history and current location. Initially designed for travel purposes, in 2014, users began using it as a social networking platform, enabling them to share their locations with others.
The Whereabouts Of Foursquare
According to a 2023 report, Foursquare’s social media usage has been on the rise compared to the previous year, with billions of user accounts in its database. The app generates most of its revenue from software data and business aspects, with more than 50% of Fortune’s 100 Companies list being associated with Foursquare.
As of 2023, Foursquare has 55 million monthly active users.
Global monthly visits to Foursquare exceed 3 billion.
Approximately 60% of Foursquare users are located in the United States of America, according to Statista.
Software and data products and services contribute to 90% of the revenue.
Yahoo Finance reports that Foursquare’s swarm app records 2 billion check-ins annually.
In 2023, Foursquare achieved over $200 million in revenue.
92% of users worldwide trust Foursquare recommendations.
Demographic Statistics
Statista reports that 40% of Foursquare users in the United States fall in the age group of 30 to 39.
In the US, the user base is divided into 58% males and 42% females.
Reports from Intelligencer indicate that Foursquare has over 100 million users in the United States.
47% of users are from the age group of 25 to 34.
Users aged 35 to 44 account for around 29%.
According to the user’s location on the Foursquare app, approximately 14% live in rural areas.
Contrastingly, 20% reside in small towns, while 28% live in medium-sized towns.
The majority of the population, 64%, lives in urban areas, with the remaining 36% in towns and rural communities.
Income distribution among brand owners is relatively even, as per Statista.
In terms of family size, 43% come from small families, and 28% from families with two children.
(Source: similarweb.com)
As of January 2023, the highest proportion of Foursquare gamers falls within the age range of 25 to 34 years, accounting for 28.62%.
Users aged between 35 and 44 years make up 20.03% of Foursquare’s user base.
45 to 54-year-olds constitute 91%, while 55 to 64-year-olds make up 14.17%.
52% of players are aged between 18 and 24 years.
The age group of 65 years and above contributes 7.76% of Minecraft gamers.
Foursquare Business Statistics
During the pandemic, Foursquare provided reports on peak hours for essential stores, helping customers stay safe during the crisis.
Foursquare offers 105 million maps across 190 countries.
About 60% of users pre-book dining reservations through Foursquare’s platform.
In 2020, Foursquare partnered with Intersection and LinkNYC to enhance the shopping experience in a safe manner by integrating essential shops like pharmacies and groceries into the app. This facilitated crowd management and adherence to social distancing measures. Foursquare monitored login data to implement necessary precautions.
In the same year, Foursquare’s data was used by Bon and Viv for geo-targeted advertisements aimed at football fans in 27 NFL stadiums.
In rebranding, ad recalls can increase by up to 31%, with purchase intent rising to 28% and 18%.
The software created by Foursquare in 2019, focused on location-related media, providing users with insights on nearby outdoor locations. This initiative resulted in a 1.5 times increase in total engagement and time spent on the application for LL Bean.
Foursquare Statistics by Traffic Source
(Source: similarweb.com)
According to Foursquare statistics for 2023, organic search drives the highest traffic to foursquare.com, accounting for 80.82%.
Direct traffic constitutes 7%, while social media networks contribute 3.30%.
Other sources of traffic to foursquare.com include referrals (2.16%), Paid (0.01%), Mail (0.17%), and Display (0.01%).
Foursquare Statistics by Social Media Referral Rate
(Source: similarweb.com)
WhatsApp dominates the social media referral rate with 83.77%, surpassing other networks.
Pinterest and Facebook contribute 4.31% and 2.6%, respectively.
LinkedIn accounts for 2.17% of referral traffic, while YouTube contributes 2.05%.
Collectively, other social media platforms with small contributions make up 5.11%.
Foursquare and Pandemic
During the pandemic, Foursquare played a crucial role by providing information on open/closed places and crowd levels through app check-ins. The data from Foursquare’s report sheds light on pandemic trends.
In 2021, bars at national boundaries experienced only an 11% footfall.
September 2020 saw a small percentage of students attending school.
On the other hand, universities had a marginal crowd increase of only 1%.
High schools, middle schools, and elementary schools noted a slight decrease from 5% to 3%.
In August 2020, Foursquare users in the US ventured outdoors, with the Midwest and Northeast seeing a rise in visitors to 102% from 92%.
Parks experienced an increase in crowds from 77% to 84%.
Reports indicate that auto repair shops and gas stations had a 3% footfall increase, reaching 6% from 3%.
In Northeastern states, gas stations also witnessed a visit uptick of 9%.
Foursquare’s data revealed a preference for car travel over air travel.
During the pandemic months, in April, movie theater attendance dropped by 75%, airports decreased by 74%, and offline store crowds reduced by up to 72% as online shopping surged.
Conversely, hardware stores saw a visitor surge by 56%.
In March 2020, at the onset of the pandemic, warehouse foot traffic spiked by 39% in the USA.
With non-essential shops closed and stay-at-home orders in place, liquor store visits rose by 25%.
In 2020, late-night dining experienced an empty rate of 50%.
However, restaurants offering quick services saw increased foot traffic post-pandemic.
Foursquare Statistics by Website Traffic
(Source: similarweb.com)
USA accounted for 33.8% of total traffic on foursquare.com in the last month, but recorded a 1.23% decrease in total website visitors.
Other countries contributed to the total traffic as follows: Turkey = 8.63% (+2.36%), Brazil = 5.23% (+2.74%), Canada = 3.49% (+2.09%), United Kingdom = 3.17% (+5.72) and other countries collectively contributed around 45.68%.
Foursquare Statistics On Special Days
Despite lockdowns, special days were celebrated. Foursquare’s statistics provide insights into these festive periods.
On Mother’s Day, cheesecake factories saw a 93% increase in foot traffic compared to regular days.
Red Lobster reported a 75% rise in business, while Longhorn Steakhouse noted a 70% increase.
For Father’s Day, camera shops saw a 24% uptick, and there was an 11% increase in hunting supplies stores.
During Memorial Day, campgrounds and parks witnessed a 36% and 35% increase in visitors, respectively.
Around Easter 2020, candy stores and zoos experienced an 11% rise, while bike trails, wineries, and theme parks had a 7% boost.
Amid the pandemic, major Mexican theme restaurants saw an increase in restaurants in the
In the United States of America, Chilli saw a 65% increase, Chipotle had a 33% rise, and Del Taco experienced a 13% growth.
On the contrary, Taco Bell’s numbers decreased by 19%.
All this data has been analyzed by Foursquare through comparative analysis of same-day traffic before and after specific days.
Statistics Of Relocation During A Pandemic
In 2020, many individuals who were working abroad returned to their home countries and others relocated in search of better opportunities. Foursquare’s statistics captured these movements effectively.
In the fourth quarter of 2020, there was a 19.9% relocation rate, with people even changing their zip codes for new areas.
Around 2020, 86% to 89% of people residing in rural areas relocated within the same zip code.
Within the suburban populace, 47% moved to rural areas, 22% to urban areas, and 32% remained in their current location.
In New York, around 88.5% of residents preferred to stay in their existing zip codes.
Statistics Of Relaunching Of Foursquare
Shortly after Foursquare and Factual merged to become Places, it was determined that the data would be more accurate and updated.
Following the relaunch, Foursquare combined information from around the world, increasing its database by 95 million places, representing an 89.8% augmentation.
GISuser noted in 2021 that Enterprise Places API enhancements reached 99.99.
In 2023, Foursquare reinstated 8% of its data and added 50 million new places to its database.
The Places app can receive direct customer feedback, leading to continuous updates and improvements with around 2 million updates from various sources.
As of September 2023, Foursquare’s places have recorded 2 million updates from multiple sources.
General Thought
Since its launch in 2009, Foursquare has faced challenges but evolved with enhanced features by 2022, serving as a valuable tool during the pandemic. With AI technology, Foursquare now provides more accurate results to its users.
Conclusion
Foursquare’s journey reflects initial awareness issues that were later resolved, improving user satisfaction. The transformation to Places and database refresh attracted more users than anticipated, saving time through efficient features. Such tech applications are crucial in today’s world, especially considering ongoing pandemic challenges.
Looking to the future, Places is expected to gain further significance. However, the app’s potential drawbacks include location privacy concerns due to unchecked global user visibility.
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Sources
Foursquare Statistics – Usage, Market Share, Facts and Trend
Data from 2023 and 2024, with forecasts extended to 2025, 2026, 2027, and 2028.
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REFERENCES:
This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Foursquare Statistics – Usage, Market Share, Facts and Trend
August 5, 2024
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Publish date : 2024-08-10 22:06:00
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