Xiaomi Statistics 2023 Market Share, Demographics and News Update
September 8, 2024
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Statistics Xiaomi is validating the brand’s rapid growth compared to its competitors. Evidently, the Chinese brand has an extensive ecosystem, diversifying its product range beyond smartphones to meet modern demands, rivaling even Apple.
These intriguing Xiaomi insights might transform your perception of the brand, regardless of your current stance as a consumer.
Embracing a new strategy, Xiaomi now offers high-quality lifestyle goods at competitive prices, characterized by minimalist design aesthetics – truly appealing, isn’t it? Let’s delve into the Statistics on Xiaomi.
Key Xiaomi Statistics (Editor’s Choice)
Xiaomi recorded an annual revenue of 38.4 billion dollars in 2020.
During Q2 2021, its adjusted net profit surged by over 87% year-over-year.
In Q2 2021, Xiaomi claimed a market share of 16%.
An astounding feat was accomplished in India, with 1500 smartphones sold in a mere two seconds.
As of 2022, Xiaomi boasts a brand awareness of 36% in the United States.
In 2022, the majority of Xiaomi’s workforce was stationed in China.
Xiaomi’s wearable shipments hit 7.7 million in Q4 of 2022.
Moreover, Xiaomi’s wearable technology market share reached 5.5%.
Total wearable unit shipments for Xiaomi in 2022 reached 34.7 million units.
All About Xiaomi Company
#1. Xiaomi’s founder is Lei Jun.
(Source: Mi)
Lei Jun, an ambitious entrepreneur, holds a Bachelor’s degree in Computer Science from the University of Wuhan. His journey commenced with Joyo.com and culminated in Xiaomi’s establishment in 2010, marking a significant economic milestone.
With a net worth of approximately 17 billion dollars as of 2021, Lei Jun’s entrepreneurial endeavors continue to prosper.
#2. Xiaomi’s headquarters are situated in Beijing, China.
(Source: Reuters)
Unsurprisingly, Xiaomi, a Chinese entity, is headquartered in China, a technology hub. Despite its Chinese roots, Xiaomi has been manufacturing products in India for the past five years, with the country serving as a pivotal production center for smartphones and smart TVs.
Proficiently leveraging India’s manufacturing landscape, Xiaomi underscores its commitment to quality and efficiency.
#3. The name ‘Xiaomi’ translates to “little rice.”
(Source: Mi)
Despite its global resonance, the moniker “Xiaomi” conveys simplicity, symbolizing “little rice” through the fusion of Chinese characters “xiao” and “mi.” In a nod to its roots, Xiaomi incorporates “millet,” akin to rice, in product features such as routers.
Delving deeper, the “MI” symbol in Xiaomi’s emblem may embody “Mission Impossible” or “Mobile Internet,” epitomizing the founders’ visionary approach.
#4. Xiaomi’s mascot, a bunny named Mittu.
(Source: One Android)
Meet Mittu, Xiaomi’s endearing bunny mascot, adorning a charming Russian-style attire, reflecting the brand’s playful yet dynamic allure.
For quite some time, it had a red star, a communist symbol, on a puffy one called “ushanka.”
Mitu, a photographer and space explorer, is among the fun collectible figures released by Xiaomi. He takes on roles such as technician and keyboard maniac, without any red stars.
Enter the World of Xiaomi
People love Xiaomi phones because they are reliable.
(Source: Mia Africa)
Xiaomi, a major player in the smartphone market, has carved a niche by offering functional devices at low prices, independently from Huawei.
Unlike the expensive features on Apple’s iPhone Pro or Samsung’s Ultra phones, the average user prefers a reliable, easy-to-use phone with great photo capabilities that works smoothly. This is where Xiaomi excels, with models like Xiaomi 11T and Mi 11 Lite5G offering exceptional quality at unbeatable prices.
Xiaomi has left Samsung sweating, according to a Samsung user, thanks to its strong mid-range offerings.
Within seven months, Xiaomi sold a staggering 40 million Redmi Note devices.
(Source: NDTV)
Despite its premium features, a smartphone like the Xiaomi Redmi Note 10 Pro is reasonably priced at $300, boasting impressive specs like 33W charging, 120 MP AMOLED FHD+ display, and a 108MP wide-angle camera.
This Xiaomi global phone has garnered significant attention, with Redmi Note sales surpassing 240 million units, including 40 million sold in less than seven months.
The Xiaomi 11T Pro features a 120W fast charger that can charge your phone in approximately 20 minutes.
(Source: Mi)
The Xiaomi 11T Pro outshines Samsung’s options, offering a Snapdragon 808 and 120W HyperCharge capabilities that can fully charge the phone in just 20 minutes.
Tech enthusiasts may start considering a switch from Samsung to Xiaomi due to the latter’s impressive advancements, sparking excitement among smartphone addicts.
Xiaomi Market Share
Global Smartphone Market Share by Brand in 2023
(Source: oberlo.com)
By 2023, Xiaomi holds the 3rd spot globally with a market share of 11.21%, trailing behind Apple (28.39%) and Samsung (24.22%). Huawei lags with only 4% market share.
Xiaomi Statistics by Employee Profile
By Gender
Male
21,961 (67.48%)
Female
10,582 (32.52%)
(Source: mi.com)
AsIn 2022, Xiaomi had 35,543 full-time employees (90.46%), with 67.48% being male employees (21,961) and 32.52% being female employees (10,582), while 9.54% were categorized under other types of employment such as part-time, etc.
Xiaomi Statistics by Revenue
Amount
Smartphones
167,217.2
IoT and lifestyle products
79,794.9
Internet Services
28,321.4
Others
4,710.5
(Source: mi.com)
The highest revenue in 2022 was generated by smartphone sales, which amounted to 167,217.2 billion, followed by IoT and lifestyle products (79,794.9), and internet services (28,321.4).
Xiaomi recorded a market share of 16% in Q2 of 2021.
(Source: NDTV)
With a market share of 14% in Q1-2021, Xiaomi saw an increase to 16% in Q2. During this period, Xiaomi sold 52.5 million units, securing its position as the second-best global smartphone vendor.
Xiaomi faced a drop in revenue in Q3 as it sold just 44.3 million smartphones.
(Source: Counterpoint Research)
Although Xiaomi’s revenue grew by 64% in Q2 2020, the numbers declined slightly in Q3 as the company sold only 44.3 million devices. Xiaomi’s market share regressed to 14% in Q1.
In Central and Eastern Europe, Xiaomi has a 42% market share. Despite a decline in revenue for Q3 of 2021, Xiaomi still had a successful year overall.
In the US, buying a Xiaomi smartphone is not legally allowed.
(Source: Goody Feed)
While the ban on Xiaomi smartphones during the Trump administration was lifted by the Biden administration, Xiaomi IoT devices and other smart gadgets can be purchased, but not phones.
Currently, Xiaomi has almost no sales presence in the United States, but the situation is different in India.
Xiaomi saw impressive sales figures in India, with 15,000 Mi3 smartphones being sold in just two seconds. Another record was set in India when Xiaomi sold 2.1 million phones in a single day in 2014.
Xiaomi’s Return on Capital Employed (ROCE) stands at 9.9%.
(Simply-Wall St. is the source)
ROCE calculates the ratio of a company’s earnings before tax to the capital employed (total assets minus current liabilities). Xiaomi had an ROCE of 9.9% in Q2 2021, exceeding the 8% average for tech companies, indicating steady earnings performance.
Xiaomi Demographics
Exploring the company’s user base can provide insights into its success.
Xiaomi ranks as the third most popular phone brand globally.
(Source: Strategy Analytics)
Exceeding its main competitors, Apple and Samsung, Xiaomi sold 44.3 million phones in Q3-2021. Samsung led with 69 million phones sold, followed by Apple with 50.4 million.
Additionally, Xiaomi boasted over 450 million active MIUI users, highlighting the popularity of Xiaomi phones.
Counting Xiaomi users per country is increasingly challenging as the brand expands to 47 countries.
(Source: Equal Ocean)
While Xiaomi led in 12 markets at the start of 2021, it was among the top five smartphone brands in 47 markets globally by August.
Interestingly, Xiaomi’s sales in China are not as dominant as expected, trailing behind Oppo, Vivo, and Honor. The competitive landscape in the smartphone market is evolving rapidly.
Before 2021, entirely different Xiaomi statistics could be visible.
Known in Spain, India, and Russia, Xiaomi performs well in Central- and Eastern European markets, contrary to expectations.
Xiaomi users consist of 69% men.
(Source: GizmoChina)
In a 2018 study, it was found that Xiaomi phones were most popular among men, although this data is outdated.
Given Xiaomi’s significant growth over the past three years, it’s probable that this figure has changed, which could explain the availability of the pink Xiaomi 11 Lite 5G.
The largest age segment among Xiaomi users falls between 30-34.
(Source: GizmoChina)
In the 2018 report, it was noted that 31.7% of Xiaomi users were aged between 30-34, followed by 25.4% in the 25-29 age bracket. This was not surprising.
Young adults, primarily teenagers, usually do not prioritize trends. Users over the age of 25 value functionality and efficiency more, paying less attention to external influences.
Xiaomi News Update
Finally, let’s explore some significant events from Xiaomi’s history.
The Xiaomi 12 is among the first smartphones to feature the Snapdragon 898 processor.
(Source: GSM Arena)
Qualcomm is set to unveil its top-tier chipset in November 2021, with the Xiaomi 12 being one of the initial recipients. It is expected to offer around a 15% performance boost compared to its predecessor, the Snapdragon 888.
The Xiaomi 12 is rumored to be the pioneer in adopting this new chip. Competitors like Motorola, Oppo Vivo, and Huawei are vying for the newest flagship CPU alongside Xiaomi.
Xiaomi vs. Samsung. Xiaomi’s market share in Europe surged from 4% in 2019 to 24% in Q2-2021.
(Source: Sammobile)
As mentioned earlier, Xiaomi has surpassed Samsung in the current smartphone market. Samsung cannot afford to be complacent as Xiaomi swiftly filled the void left by Huawei.
Xiaomi seems to outshine Samsung in aspects such as pricing, battery life, fast charging, sales support, and ecosystem superiority. Xiaomi’s wearables are more cost-effective and offer a diverse range of IoT devices.
Furthermore, Xiaomi’s data indicates that Samsung is facing formidable competition from the Chinese brand in Europe. Samsung’s market share grew from 4% in 2019 to 24% in 2021.
Recognizing the threat, Samsung has introduced mid-range budget alternatives. For instance, the Galaxy A51 performs marginally better and offers more stability compared to the Mi 11 Lite5G NE models, especially in mobile gaming.
Xiaomi vs. Apple. Xiaomi aims to surpass Apple and its competitors in the next three decades.
(Source: GSM Arena)
This sets the stage for a global market share battle. Xiaomi held the second spot for a quarter and in 2021. Apple reclaimed the position in Q3 2021 with a 14% increase, while Xiaomi observed a 7% revenue decline.
Xiaomi Group China’s Senior Vice President, Lu Weibing, expressed that Xiaomi’s next objective is to exceed Apple’s dominance.In its quest to become a global smartphone sales leader, Huawei aims to outshine all rivals.
Comparison of Huawei and Xiaomi: Huawei’s global market share plummeted from 20% in Q2 2020 to a marginal presence.
(Source: Counterpoint Research)
While Huawei faced a setback internationally due to the 2020 US sanctions, its stronghold in the Chinese market remains strong, despite a decline in global standing.
Vivo maintains a 23% market share in China, followed by Oppo at 20%, and Honor independently at 15%.
Although Xiaomi’s market share in China marginally surpasses Apple’s at 14% with about 13%, Huawei experienced a substantial drop from 30% to 8% in China’s third quarter of 2021.
Huawei is perceived as a declining brand, while Honor is seen as a potential successor to Huawei.
Acquisition of Deepmotion by Xiaomi for $77.3 million.
(Source: Tech Crunch)
Xiaomi acquired the tech startup Deepmotion for $77.3 million in August 2021 for its autonomous vehicle mapping technology.
Could this acquisition hint at Xiaomi’s entry into affordable self-driving car production, putting pressure on Tesla? Only time will tell.
Conclusion
The statistics on Xiaomi demonstrate its growing prominence as a reliable brand offering diverse products. Xiaomi’s devices, which are affordable yet feature-rich, outshine other expensive smartphones.
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Sources
Xiaomi, is it a Chinese company?
Well, Xiaomi Corporation originates from China and specializes in designing and manufacturing consumer electronics, home appliances, household hardware, and software.
Regarding Redmi, can it be considered a trustworthy brand?
Affordable prices, innovative technology, and premium features similar to those of expensive smartphones are what define Redmi as a brand worth considering.
What about the durability of Xiaomi mobile phones?
Studies suggest that with moderate usage, Xiaomi smartphones can last over 7 years. For heavy usage, durability can range from 4 to 5 years.
Xiaomi Statistics 2023 Market Share, Demographics and News Update
Data for 2023 and 2024, along with forecast data for 2025, 2026, 2027, and 2028, is available.
* This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Xiaomi Statistics 2023 Market Share, Demographics and News Update
September 8, 2024
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Publish date : 2024-09-14 05:02:00
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