Allbirds Resets Distribution Agreements for Europe and Latin America

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Allbirds, Inc. signed distribution agreements with Chris Sports in Europe and Wystam in Latin America.

Effective July 1, 2025, Chris Sports will be the exclusive Allbirds distributor across Austria, France, Germany, Italy, Liechtenstein, and Switzerland. Also effective July 1, 2025, Uruguay-based Wystam will become the exclusive distributor for Argentina, Bolivia, Ecuador, Paraguay, Peru, and Uruguay.

“After a year of successful transitions to a distributor model in five of our key geographies, plus the addition of four new regions, we are pleased to be adding the expertise of Chris Sports and Wystam to our portfolio of global distributors,” said CFO Annie Mitchell. “Together, we believe we can drive significant growth and brand value across these two important regions for our business.”

“Entering into this agreement with Allbirds is a significant step for us,” said Chris Sports Business Unit Manager Florian Lenz. “Through this collaboration, we can offer not only high-quality products but also fulfill our responsibility as a company. With Allbirds by our side, we aim to make a positive impact on the environment and inspire our customers to make sustainable choices.”

“We are thrilled to partner with Allbirds and expand their presence across key markets in Latin America,” said Wystam Marketing Manager Quiana Arambillet. “With our deep expertise in the region and commitment to building strong, long-lasting brand relationships, we are confident that this collaboration will drive substantial growth and value for Allbirds in LATAM.”

With the completion of this agreement, Allbirds has now signed distribution agreements with 11 companies globally.

Image courtesy Allbirds

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