Seattle-based Alaska Airlines is taking sustainability to the next level with its latest partnership with r.World. The company, which develops reusable serveware is the number one reuse platform in the US.
On a recent flight, r.World’s reusable cups were tested to analyze their feasibility for possible full-time usage. Alaska has been working to introduce new initiatives to cut down on carbon emissions, reduce waste, and protect local ecosystems.
Sustainability for the long-haul
In celebration of National Reuse Day on Sunday, Alaska introduced the cups on its service between Seattle-Tacoma International Airport (SEA) and Minneapolis–St. Paul International Airport (MSP), where r.World is headquartered. As the durable cups are reportedly “a huge hit among concertgoers and sports fans,” Alaska hopes they will “soon find a place in the hearts of travelers” as well.
Photo: Alaska Airlines
The cups were tested on two flights between the cities, and passengers were among the first to try them in the air. After use, the cups were collected, cleaned, and sanitized to be ready for the next flight. Michael Martin, r.World’s Founder and CEO, spoke about the company’s partnership with Alaska.
“We’re excited to team up with Alaska Airlines to take reuse to new heights on National Reuse Day. Together we’re showing that reuse is an easy way to eliminate single-use waste on flights. Alaska Airlines is leading efforts to bring sustainable innovations to their fleet and overall travel industry.”
“A limited test at this point”
The cups were part of a feasibility study to allow Alaska to explore new ways to reduce waste from onboard service. The airline expects they will set the standards for sustainability within the travel industry.
“This feasibility study will help us better understand additional ways we can cut onboard waste,” said Ryan Spies, Alaska’s Managing Director of Sustainability. “While we are only running a limited test at this point, we hope to gain valuable lessons and learnings that we can bring forward.”
Alaska has already committed to reducing single-use plastics and waste. In January of last year, the carrier became the first airline to implement a plastic-free beverage service for its passengers. In the main cabin, traditional plastic cups were replaced with Sustainable Forestry Initiative (SFI)-certified paper cups, while in first class, reusable glassware is used. The airline said the transition eliminated more than 50 million plastic cups annually.
Other sustainability initiatives
In 2021, the oneworld carrier replaced plastic water bottles with Boxed Water, which provides water in 92% plant-based cartons.
Photo: Alaska Airlines
Alaska has also allowed passengers to pre-order their inflight meals, reducing food waste by more than 60% in 2023 compared to 2019. The amount is equivalent to 460,000 meals. Prior to that, the airline became the first carrier to remove plastic straws and stir sticks onboard.
“We’re committed to caring for our employees and guests, the communities in which we live and work, and the planet we share. From immediate actions to long-term investments, we’re focused on cutting carbon emissions, reducing waste and protecting local ecosystems,” the airline explained. “Part of this process is trying new things, to understand what works and what doesn’t in the unique operating environment of aviation, with emphasis on safety, service, and care.”
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Publish date : 2024-10-23 19:52:00
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