Threat of TikTok ban impacting Arkansas content creators

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LITTLE ROCK, Ark. (KATV) — The potential ban of TikTok in the United States has sparked widespread concern among social media users, many of whom rely on the platform for their livelihoods.

The app was temporarily disabled, leaving millions without access, and prompting an outcry across social media platforms.

Mauren Kennedy, an Arkansas content creator with 1.2 million followers on her CatLadyTails TikTok page, said, ""It has a huge detrimental impact if the app is fully banned." She knows this firsthand as content creation has become her primary source of income.

Ashley Ann (KingAshleyAnn), a social media strategist and business developer, emphasized the economic impact of a potential ban. "TikTok being banned is more than just a bunch of people getting on the internet and saying, you know me, look at me. It's actually a direct impact on the economy for the whole entire United States," she said. "If they are to ban TikTok, it's going to devastate millions of people in America," she added.

Drekkia Writes, another content creator and educational consultant, as seen success in person that has stimmed from her reach through TikTok's unique algorithm. "If I'm promoting an event, the money may not come from TikTok directly, but sales come from. It that I get in real life. So that's the biggest impact that I see, you know, TikTok ban having on me personally," Writes said.

Ann said she would lose a significant amount of money through a ban and shared just how closely she's worked with TikTok over the years. "I'm a battler on TikTok, so I've gone to actual TikTok international events inside of the United States, outside of the United States, PR promotions for TikTok, helping small business owners, even some of them here in Little Rock, get set up with their TikTok accounts, whether they're going to work on the affiliate side or they're actually going to sell their products to other people across the country," she said.

She highlighted the financial opportunities TikTok provides, stating, "It allows regular people, regular everyday people in America, to be able to earn, on average, anywhere from an additional 300 to $3,000 a month."

Many expressed concern over the disruption in TikTok's ByteDance companion apps, Lemon8 and CapCut (a popular editing app). "When I saw that CapCut said it was unavailable, I was devastated, because I had a lot of things in drafts that I never posted," Writes said. However, she went on to say that it was a good reminder for everyone to stop sitting on ideas/content and just post.

Access to the apps was reinstated Sunday with a message thanking users for their patience, and crediting President-elect Donald Trump for bringing TikTok back in the U.S. But, the future of TikTok remains uncertain.

Ann expressed hope for a resolution, saying, "As far as the ban, I have full faith that President Trump is going to work out a deal to keep TikTok available to the American people."

On the other hand, Kennedy says she is not celebrating just yet because there has been so much up in the air so far.

In anticipation of a possible ban, creators like Writes and Ann are advising others to diversify their social media presence and consider traditional communication methods like texts and emails to reach audiences.

An Arkansas Creators Social is scheduled for January 25... at that event they network, and discuss strategies moving forward, regardless of TikTok's fate in the U.S.

President-elect Trump announced plans to sign an executive order to delay the TikTok ban, which by law, can be extended up to 90 days.

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