The worst-selling car in America isn’t actually available to most of America.
It’s 2024. The top-selling vehicles aren’t exclusively gas-powered anymore. In fact, the Tesla Model Y is so popular that it outsold all but one SUV in the country last year. However, that doesn’t mean that consumers are flocking to alternative energy vehicles quite yet. That’s the case for the worst-selling car in America. It’s the Hyundai NEXO, a hydrogen-powered SUV with downright silly sales figures.
The Hyundai NEXO is the worst-selling car in America with double-digit sales– and it’s only available in California
Now I don’t have to tell you that knowing your market is of the utmost importance for sales. Granted the Hyundai NEXO identified what likely could be one of its only viable markets in the United States: California. Incidentally, the 2024 Hyundai NEXO is a hydrogen-powered SUV. And it is only available to car buyers in the Golden State.
Ingenious, really. But hydrogen-powered vehicles are hardly a new concept. Companies like General Motors, BMW, and Toyota have been messing with hydrogen power as a practical alternative to internal combustion engine (ICE) vehicles for years.
However, with the push for electrification and the prominence of gas-powered vehicles, the pool of hydrogen vehicles for sale in the North American market is small. Regarding mass-produced options, consumers have two options: the Hyundai NEXO and the Toyota Mirai.
According to GoodCarBadCar, Americans bought just 89 Hyundai NEXO units in 2024 so far. Those figures establish it as the worst-selling car in America by a margin of around 257 vehicles.
Worst-selling vehicles make and model2024 sales (As of October in units)Hyundai NEXO89 Toyota Mirai346FIAT 500438Genesis G901,017Audi A71,042Source: GoodCarBadCar
The Toyota Mirai, the other hydrogen-powered vehicle on the list, didn’t perform much better. As of the end of September, American car buyers had taken home around 346 Mirais. It’s not quite enough to challenge the sales figures of the worst-selling gas car on the market for now: the peppy little FIAT 500.
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Publish date : 2024-10-12 03:24:00
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