The colorful paletas are displayed in standing rows in a case specifically intended to be eye-level for most children. The labels read like a contest of flavors vying for your attention and trying to outdo each other by being the brightest and most refreshing, such as Mango Lemonade and Kiwi Strawberry.
One of the newest flavors is Watermelon Cantelope, which first appeared last week.
“Nobody does that one,” Luis said. “We had both fruits, and I thought, ‘Why don’t we just blend them?’ It is all trial and error. People told me it would not work, but they could tell it just goes (together) once they tried it.”
Paleta Planeta also offers several flavors of ice cream. Photo by Robert Eliason.
Having a storefront allows the brothers to be more creative with add-ons. For example, if you ask for your cup of ice cream to be served campfire style, they will add graham crackers, chocolate drizzle and a torched marshmallow fluff topping.
You can also have them add chamoy and Tajin to Mauricio’s favorite, the water-based Watermelon Mango Pineapple Cucumber paleta.
“That one really has everything in it,” he told San José Spotlight. “I also like the Jamaica Fresca. You get the tartness and the freshness, and if you add a little Tajin, it makes your mouth explode.”
The Hibiscus Mango paleta. Photo by Robert Eliason.
Each of the three brothers still has a day job while waiting for Paleta Planeta to take off, but they are all fully committed to the project.
“We have always wanted to do everything as a family as much as we can,” Luis told San José Spotlight. “If we win, then we all win. If we lose, we lose together.”
Contact Robert Eliason at [email protected].
Editor’s Note: The Biz Beat is a series highlighting local small businesses and restaurants in Silicon Valley. Know a business you’d like to see featured? Let us know at [email protected].
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Publish date : 2024-10-13 04:49:00
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